Surna engaged COHN to undertake brand strategy, internal and external roll out, as well as a number of urgent marketing needs—including website. Additionally, COHN sought to create an audience-specific messaging strategy designed to tell Surna’s story to its key audiences and potential customers in a more effective manner.
The new Surna brand is a breath of fresh air. Modern, forward, bright, COHN helped Surna move from a heavy, dated feel to something worthy of Surna’s reputation. The website is custom built and provides maximum growth potential for the business. And best of all, the messaging is audience specific—so that Surna is speaking directly to its customer, with its customers’ language.