Garnering the media attention it deserved.
Few things are as powerful or sweeping in American culture as a fitness movement. Catching the wave of a new fitness phenomenon is an exhilarating marketing experience that can lead to immeasurable success, and if you’re the one that created the wave, then buckle up for sustained prosperity. As the premier lifestyle brand in the barre vanguard, Pure Barre sought to establish itself as the country’s first option for a fit lifestyle through national lifestyle media exposure. After all, Pure Barre was one of the first in the barre exercise movement, and it was undoubtedly the best.