CLIENT CHALLENGE
Missed opportunities to tell the PECO story.
Pick up any issue of Shopping Centers Today, and you’ll see a dozen ads for retail properties that only show one thing: the shopping center itself. Other than the monotony of using a building as the hero, this type of advertising doesn’t say a single thing about the brand of the property, or its owner. Phillips Edison & Company (PECO), a privately-owned developer and owner of more than 320 grocery-anchored shopping centers across the country, engaged COHN to conceive a better approach.