Transitioning from traditional products to holistic solutions.
Owens Corning produces many of the products that go into today’s homes. In fact, the company invented fiberglass insulation more than 70 years ago! More recently, Owens Corning has shifted its marketing focus from products to holistic solutions. While products (like insulation) are key in building comfortable, energy-efficient homes, a new approach has emerged in homebuilding called “building science” that is changing the industry. This set of sophisticated, hygrothermal modeling principles help builders create high performance, future-proof homes. This is the future of homebuilding, and building science will eventually be ubiquitous in the industry.
For COHN, the challenge was simple: Introduce and sell Owens Corning’s Building Science program to builders who are looking to build more energy efficient and affordable homes, with a focus on comfort.