Mirada Medical

Working WITH oncologists and dosimetrists for better patient outcomes.
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Mirada Medical is constantly advancing the field of medical imaging. Most recently, Mirada introduced DLCExpert, the world’s first deep learning auto-contouring software developed to mimic the contours of a highly trained (human) dosimetrist.

The COHN concepting process led to a stunning campaign featuring… ballet dancers. Why? For one, ballet dancers are exquisitely trained and carried through our accuracy message beautifully.

The dancers are also stunning and look categorically different than anything else in medical imaging marketing. Finally, dancers are human—a subtle detail meant to give a more delicate feel to this AI software.

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