MediLogix

Naming and positioning a new SaaS offering—then launch it in front of the entire industry with an eye-catching campaign that sparks conversation.
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Meet Ella, the must-have SaaS tool for acute care providers across the country.

MediLogix rents medical equipment to acute care providers, but the company recently developed software that actually aimed to lower its clients’ rental spend in order to enhance trust and gain new recurring revenue. MediLogix needed COHN to rename MxEMS, create a brand identity, and bring it to life through a creative campaign that would make the industry take notice.

Ad Campaign

Explainer Video

Landing Page

Tradeshow Booth