Operating on the front line of a heavily regulated industry, cannabis dispensaries have limited opportunities for advertising—and discovery tools like WeedMaps cost a fortune for these business owners to use. But with transparent pricing tiers for all budgets, comprehensive analytics, and full-time customer support staff, Foli is the pro-dispensary marketing and discovery platform the industry has been waiting for. Our team worked with the Foli team to turn this business plan into a fully realized brand strategy and visual expression. With a strong message and compelling look and feel, we then started the design and UX of the Foli website and app. Launching later this spring, Foli is poised to disrupt cannabis discovery for all types of consumers.