Make the annual report larger than just numbers.
DCT Industrial is a real estate leader in acquisition, development, leasing and management of light industrial properties. In 2013, the company felt it important to differentiate itself against the competition, being in a commodity-centered industry. DCT repositioned itself by building and strengthening a market-based infrastructure, which is increasingly enabling DCT to lead the competition and outperform the competition. To do this, the DCT executives wanted to make a statement with the 2012 Annual Report.