Meet the VAC Pack—the “Sistine Chapel” of medical marketing materials.
Among the countless benefits of brand strategy and development is message and creative alignment. With a comprehensive messaging platform in place, COHN was able to write, develop and complete 20+ prioritized jobs in only a matter of months, including a comprehensive marketing portfolio developed for physician champions of the Angel® Catheter to sell into a hospital’s Value Analysis Committee (VAC).
Because the VAC typically only allows a physician—not a product salesperson—to make the case for new product at a hospital, it’s critical that you furnish the physician with everything he or she might need in the VAC presentation.
As such, the Bio2 VAC Pack contains the entire Angel® Catheter story, from clinical evidence to doctor endorsements to product information and much, much more. It’s the mother of all marketing materials, and once the team finalized it, the client nicknamed COHN’s VAC Pack “the Sistine Chapel” of medical marketing materials—a compliment that still makes us blush.
The industry agrees. Healthcare Marketing Report awarded Bio2 with Gold in the Healthcare Advertising Awards for the Angel® Catheter Launch.
Today, Bio2 is building out its sales team and is actively selling into hospitals across the U.S. Soon, the Angel® Catheter will be in every trauma bay in the country to save lives and prevent PE.