Brand Process

75 brand strategies developed in the last five years. Let’s start working on your brand.

We’re ready to start working with you on your new brand strategy. Ready for a brand refresh? Is it time to address confusion from too many brands? Does your brand need to be louder, stronger, more powerful in the marketplace? COHN is ready to help. Our proven brand process, created in conjunction with the Brand Establishment brand certification program for agencies, works. Our process is industry and product/service category agnostic. Together, we find your brand’s distinction and give it a look, feel and voice. Let’s collaborate to build your brand.

STRATEGIC BRAND ANALYSIS
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Determine how the brand will support the business strategy by fully understanding the current situation.

BRAND STRATEGY AND ARCHITECTURE
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Articulate the brand vision. Develop clear, strong brand distinction.

BRAND EXPRESSION
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Invoke the feeling of the brand shift through copy tone and voice as well as visuals to increase understanding and engagement.

INTERNAL BRAND ADOPTION
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Cultivate buy-in and internal advocates for the change via clear, accessible communication.

LAUNCH AND EXTERNAL BRAND ADOPTION
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Launch strong brand messaging to customers, channel partners, investors and the media.

BRAND MOMENTUM
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Ongoing strategy planning, measuring and adjusting for maximum market penetration.