Celebrating 25 Years of Marketing, Community, and Doing GOOD
This year, COHN is celebrating something pretty special: 25 years in business.
That’s 25 years of helping clients grow. Twenty-five years of building brands and campaigns that make an impact. And maybe most importantly, 25 years of finding ways to do GOOD—for our clients, our communities, and each other.
As part of our 25th anniversary, we launched a cup-filling initiative that reflects who we are and what we believe in. It’s simple, it’s joyful, and it’s something we hope the entire marketing community will join us in.
Why “Doing GOOD” Matters to Us
When we look back over the past two and a half decades, sure, we see the brands we’ve built, the awards we’ve won, and the results we’ve delivered. But the moments that really stick with us? The ones where marketing did something bigger than the brief. Over the years, that’s meant things like:
- Helping LGBTQ+ youth find behavioral health support through an app-based marketplace
- Raising awareness for the life-saving power of organ donation
- Hosting Colorado’s biggest Santa experience to bring joy to families
And those are just a few of the 25 favorite GOOD things we’ve highlighted on our 25 Years website.
The truth is, marketing can be a powerful force for GOOD. We’ve seen it firsthand. And as we celebrate this milestone, we want to double down on that belief.
A Celebration with Purpose
To mark our 25th year celebration, we’re not just throwing a party or sending out swag. We’re using this moment to pay it forward. We’ve committed to making a $2,500 donation to the 988 Suicide & Crisis Lifeline—a national network of local crisis centers that provides critical support and intervention.
But instead of just writing a check, we’re inviting the entire marketing community to be part of it. The more people engage, the more GOOD we do.
Here’s how it works
Commit to doing one GOOD thing for your community or a nonprofit in the next six months. No donation required, just a personal commitment. Fill out the form on our 25 Years website and that’s it. Share the initiative with another marketing professional. Every share helps us reach more people—and helps grow the GOOD. And for every form submission or share, COHN will contribute $10 toward our $2,500 donation goal.
Why We’re Asking the Community to Join In
One thing we’ve learned over 25 years? The marketing world is full of talented, generous, creative people. People who want to do GOOD, not just do work. By inviting marketers to participate, we hope to inspire more acts of GOOD in communities everywhere, shine a light on the power of marketing for positive impact, and build momentum for causes that matter—like mental health and suicide prevention.
And honestly, it’s just more fun this way. GOOD things are better when shared.
How You Can Help
If you’ve worked with COHN, partnered with us, or even just crossed paths in the marketing world—we’d love for you to join us. Head to 25years.cohnmarketing.com and make your simple commitment to do one GOOD thing! After that, share the initiative with a fellow marketer.
That’s it. No pressure, no donation required. Just an opportunity to spread a little GOOD.
As we look to the next chapter of COHN, one thing is certain: “Doing GOOD” will always be part of our story.
We’ll keep helping clients grow. We’ll keep building brands with purpose. And we’ll keep finding new ways to give back to the communities and causes we care about.
Thanks to everyone who has been part of our first 25 years. Let’s make the next 25 even better.
Let’s do more GOOD, together!
