03.13.2015

What We Read This Week – March 13, 2015

Check out what we READ this week starting with an intriguing use of facial recognition technology. 

The Bruised Woman on This Billboard Heals Faster as More Passersby Look at Her
Wow, facial recognition technology is impressive. Obviously, billboard placement is paramount for this particular campaign; need to reach walkers versus drivers. A powerful message indeed.

Karen Johnson, Senior Account Director

Southern Comfort Rebranding
I love seeing rebrand projects for well-known products. Southern Comfort dug deep and brought some new life into their packaging. While I think the new look gives SoCo a much-needed fresh look, I think the design could have been pushed a little more.

Tara Jayson, Graphic Designer & Production Manager

7 Medical Marketing and Dental Media Strategies That Really Work

Kari Coughlon, Senior Account Director

Photo Credit: adweek.com

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