02.06.2015

What We Read This Week – February 6, 2015

Our rundown of must-read articles is back. This week, we’re showcasing what we’ve read, starting with a new shopping concept for “coming soon” store fronts. 

Interactive “Coming Soon” signs let users shop from unbuilt stores
I like the idea, but for me the content needs to be compelling, not fluffy. When I’m in a mall’s common area, I’m moving (quickly), not standing. The concept is definitely a way to court the customer before the wedding (i.e. opening day.)
Karen Johnson, Senior Account Director

A Simple Way to Measure How Much Customers Love Your Brand
Jeff Cohn, President & CEO

Google disabled 524 million ‘bad ads’ in 2014
524 million? It’s crazy to think that this number only represents a fraction of the ads that are created through Google’s AdWords platform each year. This article is a great example of how proactive Google is on keeping their ads and search results relevant.
Samantha Drake, Digital Strategist

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