02.05.2016

What We Read This Week – February 5, 2016

Sit back and read up on a few weekly tips and trends that we’ve spotted.

SEO Requires Daily “Hygiene”
Based on the 30+ algorithm updates they did last year, Google likes to keep us guessing. Without monitoring your optimization on an on-going basis, it’s hard to keep up with it all!
Anne Wright, Senior Account Director

Inside Facebook’s Decision to Blow Up The Like Button
Over its 12-year reign as one of the most popular social networks in existence, Facebook has had its share of flops (e.g. the failed News Feed revamp). With “Reactions” soon to roll out, it’ll be interesting to see how users take to the change.
Kaitlyn Ambrose, Social Media Coordinator

Retailers’ Mobile Capabilities Lag Customer Demands, Research Finds
Retailers can’t seem to meet the demand their mobile shoppers want. Sales and customer satisfaction are likely to decline if an integrated digital strategy isn’t put in place.
Stacie Wolf, Digital Intern

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

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PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

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PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

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PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

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PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

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PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

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