08.14.2015

What We Learned This Week – August 14, 2015

Learning is a treasure that will follow its owner everywhere. So, sit back, relax, and enjoy What We Learned This Week.

25 Innovative Consumer And Retail Brands For 2015
A worthy read if you’re into retail trends. Innovation in consumer retail seems to be on the upswing.
Karen Johnson, Senior Account Director

DNA of a Secret Service Agent
So maybe it’s not quite as glamorous as I always thought, but wow, the stories you could tell!
Anne Wright, Senior Account Director

Retailers should ditch “men’s” and “women’s” departments and embrace genderless fashion
This week, I learned that genderless fashion may be more than a passing fad. On the heels of Target’s announcement this week that it’s phasing out gender-based signage, more retailers may be ditching “men’s” and “women’s” departments in exchange for a more gender neutral approach.
Karen Johnson, Senior Account Director

When One App Rules Them All: The Case of WeChat and Mobile in China
I had no idea that there was one app dominating China’s mobile app ecosphere. WeChat, a communications platform may be the most popular way to talk to friends in the world. I wonder if it’ll catch on in America?
Justin Kutner, Digital Director

Photo Credit: 

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.