Homewatch CareGivers

Homewatch CareGivers refreshed its brand to reflect a new approach to caregiving.
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CLIENT CHALLENGE

Redefining caregiving.

Homewatch CareGivers, a home care franchise with 200+ locations around the world, was implementing a new approach to care and needed help updating the brand to reflect this new care philosophy. The Homewatch CareGivers difference begins in its dedication to a singular goal: to bring purpose and value to its clients’ lives. This passion for redefining the home care experience is central to the Homewatch CareGivers’ story, and it needed to be a larger part of the company’s marketing materials for franchisees.

OUR SOLUTION

A new look and feel to capture the new philosophy.

After undertaking and evaluating an attitudinal segmentation study, internal stakeholder surveys and a brand discovery, COHN helped rebrand and reposition Homewatch CareGivers with a new look and feel that incorporated brighter colors and a custom photo shoot.

RESULTS

Portraying the stages of aging in a realistic, heartfelt way.

The new Homewatch CareGivers campaign portrays the stages of aging in a realistic, yet heartwarming and positive light, making Homewatch CareGivers standout in an industry of look-alikes. Meanwhile, Homewatch CareGivers’ franchisees are thrilled with their new marketing materials and excited to have more relevant content to use when marketing their services.