Condit

Condit overhauled its website to become a well-oiled, lead generation machine.
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CLIENT CHALLENGE

Missing business opportunities due to a lackluster website.

Condit Exhibits specializes in the design, fabrication, management, and installation of temporary structures, exhibitions, events, museum exhibits, visitor centers, television studio sets, and 3-D marketing environments of any kind. Condit’s portfolio is expansive, diverse, and beautiful. You can understand, then, why Condit would need a website that showcases that creative beauty, while also providing a user experience that clearly defines the boundaries of what Condit can do.

OUR SOLUTION

Clarifying the Condit story for users and search engines.

COHN started with the intention of finding a cleaner way to organize the content for the user. After internal discussions with the client, COHN found that nearly all of Condit’s previous work could neatly fall into two distinct categories: Structures and Exhibits. This simplified delineation was the basis of the site. Using enhanced site design elements like video and animation, COHN brought fresh brand elements including color and font, and strong use of photography and iconography. Finally, integration of an engaging form for new business inquiries, the “Start a Project” page, was designed to help both users and the Condit sales team understand specific needs of prospects’ events and generate real business leads from the site experience. Overall, the new design is more functional and more reflective of Condit’s exceptional work.

RESULTS

Leads, leads, and more leads.

The website is a huge success. About 77% of Condit’s new leads have come from either organic or paid search results. Analytics also showed that web engagement improved after launching the new site. Whereas before, users visited 1.13 pages per session (lasting 0:09), the new site yields 2.81 pages per session (lasting 1:14). Combining this new website with SEO/SEM campaign, Condit’s new leads are up 200% since partnering with COHN.