SolaBev’s Digital Briefcase App Earns Top Honors

We love great news, especially when it has to do with one of our clients. Over the past year, we’ve been working hard to define and create the brand for SolaBev, a new company in the single-serve coffee space. We started by naming the product and over many months worked our way to a product launch this spring. And, as one of the final elements in the brand development and product launch, COHN created a sales tool we affectionately call the Digital Briefcase.

This isn’t just any app, which is why we were so proud to win the 2015 Gold Award of Excellence from The Academy of Interactive and Visual Arts from a pool of over 6,000 entries. The digital briefcase is designed to be a “go to” resource for SolaBev’s sales group. Housing anything from videos and sales sheets to product overviews and pricing, the digital briefcase is designed to make life on the road a much easier one. The SolaBev sales team recently returned from a series of spring trade shows and found the tool to be invaluable. From emailing follow-up materials as they’re talking with clients on the show floor to locking down launch partners, the tool has been key in bringing this product to market.

While SolaBev is happy about the award (and we are too), we’re even happier to share this success with such a great client partner. Here’s to the many, many more lattes, coffees and frappuccinos to come with your SolaBev — all in a recyclable capsule, of course! (Sorry, shameless plug for a key USP; we just couldn’t help ourselves.)

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