Why is Healthcare Marketing Important?

Breaking down the importance of creating a marketing strategy for your medical practice

It’s no surprise that after 2020, there’s been a magnifying glass on the healthcare industry. We’ve had a front-row seat to the power of health systems and championed our most vulnerable heroes, both on and off the front lines.

As we continue to embrace a post-pandemic world, these sentiments will begin to fade, and so will the brands who don’t see the importance of marketing in the healthcare industry.

Not convinced? We’ve gathered our certified brand experts to help position your healthcare business above the rest.

“The healthcare industry is intimidating. Not just for people facing a diagnosis or invasive treatment, but for those trying to navigate insurance, find a provider, or choose a pharmacy. Our role as marketers is breaking down those barriers and creating an approachable space for your healthcare brand to shine.”
-Kelly Grega, Content Manager

“It’s a win-win for the patient and provider. Through marketing, doctors can know more about the advanced technologies available to them. And patients can learn about the great care that’s close to home. It’s how we help create better, safer outcomes for everyone.”
-Chris Thomas, Creative Director

“Healthcare is so personal, yet so often it can come across to potential patients as sterile, clinical, and cold. Marketing creates connection points between the brand and the person, leading to better patient experiences and relationships in the long-term.”
Lisa Wieting, Chief Marketing Officer

“As marketers, our primary goal is persuasion that leads to conversions for our clients, but healthcare practices are an incredibly complex industry. Our goal is to create a bridge for target audiences to understand our client’s story, lay the groundwork for the sales team to convert, and ultimately get the right tools in the right hands to improve health outcomes and save lives.”
-CJ Powell, Senior Brand Director

If you’re a healthcare marketer looking to improve your marketing efforts, connect with COHN today. We’ll bring our integrated team of healthcare marketing agency thought leaders together to solve your biggest challenges.



Did the pandemic resurrect #YOLO?

Marketing for the “unleashed” consumer in 2021+ Even before the vaccine rollout was announced late…




Do you have a competitive strategy for creating brand loyalty?

Borrowing Disney’s brand loyalty blueprint for a long-term competitive advantage Brand loyalty is the holy…




A Quick Guide to Influencer Marketing in 2021

How to Connect with Audiences through Digital Creators If there’s one thing we’ve quickly realized…




Did COVID Kill the Goldfish?

We have a hunch that long-form content is making a comeback For several years, marketers…




Successful brand development strategies, in two simple words

Two ideas that every company should consider before creating brand development strategies Brand development is…




3 Tips for Creating Engaging B2C Internet Marketing

Reaching the digital age consumer with unique experiences Regardless of your business, internet marketing offers…


Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.