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06.22.2017

What We Watched This Week – June 23, 2017

From a motivating spot from the University of Phoenix to a Game of Thrones branding breakdown, get ready to be inspired by the latest What We Watched.

We Can Do IT!

Brilliant idea to use animation in this smart-spot; a sure fire way to maximize the potential for goosebumps.
Karen Johnson, Senior Account Director

 

Persuasion & Branding in Game of Thrones Analyzed

…and here come all the Game of Thrones articles. With less than one month remaining until Game of Thrones returns (July 16!!) get ready to consume all sorts of GoT-themed content, subject lines, think pieces, infographics, and more. If I have to read “_____ is Coming…” one more time in ad copy, I’m going to puke. That said, I appreciated this video on Branding in the Game of Thrones world. If you’re a fan of brand, GoT or both, you’ll probably also appreciate this one.
CJ Powell, Writer

 

Connecting the dots

With most major advertisers still spending a healthy portion of their budgets on TV, reporting is now available to track attention, conversion, and attribution by IP address of secondary devices. So, if you’re watching a commercial on TV, then take action on a phone or tablet, advertisers can see the ROI of their TV spot. Pretty cool? Or pretty scary?
Anne Wright, Director of Client Services

 

PERSPECTIVES

07.21.2017

What We Watched This Week – July 21, 2017

Has the problem of traffic FINALLY been solved? Well, maybe. You decide. If you’re in…

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PERSPECTIVES

07.14.2017

What We Read This Week – July 14th, 2017

From the latest in landing page trends and design to experiential retail, you won’t want…

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PERSPECTIVES

07.07.2017

What We Watched This Week – July 7th, 2017

Need a confidence boost? You’ll want to watch this. Also, a new little gadget just…

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PERSPECTIVES

06.30.2017

What We Read This Week – June 30th, 2017

What’s your take on green branding? What about the effectiveness of native advertising? You won’t…

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PERSPECTIVES

06.28.2017

COHN Voices: Amazon & Whole Foods

Amazon Acquires Whole Foods With its purchase of Whole Foods, Amazon has moved one step…

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PERSPECTIVES

06.16.2017

What We Read – June 16th, 2017

From the man who makes all the cheese for Domino’s and Papa John’s to the…

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