06.22.2017

What We Watched This Week – June 23, 2017

From a motivating spot from the University of Phoenix to a Game of Thrones branding breakdown, get ready to be inspired by the latest What We Watched.

We Can Do IT!

Brilliant idea to use animation in this smart-spot; a sure fire way to maximize the potential for goosebumps.
Karen Johnson, Senior Account Director

 

Persuasion & Branding in Game of Thrones Analyzed

…and here come all the Game of Thrones articles. With less than one month remaining until Game of Thrones returns (July 16!!) get ready to consume all sorts of GoT-themed content, subject lines, think pieces, infographics, and more. If I have to read “_____ is Coming…” one more time in ad copy, I’m going to puke. That said, I appreciated this video on Branding in the Game of Thrones world. If you’re a fan of brand, GoT or both, you’ll probably also appreciate this one.
CJ Powell, Writer

 

Connecting the dots

With most major advertisers still spending a healthy portion of their budgets on TV, reporting is now available to track attention, conversion, and attribution by IP address of secondary devices. So, if you’re watching a commercial on TV, then take action on a phone or tablet, advertisers can see the ROI of their TV spot. Pretty cool? Or pretty scary?
Anne Wright, Director of Client Services

 

PERSPECTIVES

11.17.2017

What We Watched This Week – November 17, 2017

In this week’s What We Watched, Samsung kicks Apple’s butt, a $15 card game saves…

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PERSPECTIVES

11.10.2017

What We Read This Week – November 10, 2017

This week’s What We Read examines the power Google Lens, Canada’s new cannabis marketing guidelines,…

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PERSPECTIVES

11.03.2017

What We Watched This Week – November 3, 2017

In this week’s What We Watched, the owner of Corona beer gets into the cannabis…

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PERSPECTIVES

10.27.2017

What We Read This Week – October 27, 2017

This week’s What We Read is a doozy of a post, chocked full of news,…

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PERSPECTIVES

10.20.2017

What We Watched

From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this…

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PERSPECTIVES

10.16.2017

3 Social Media Trends to Watch in 2018

Will marketers pass the torch from Millennials to Gen Z? As 2017 winds down, it’s…

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