CONTACT Menu

04.26.2017

What We Watched This Week – April 26, 2017

From Perennials (not the flower) to tasty beer commercials, sit back, relax and check out What We Watched this week.

Mads Mikkelsen Ponders the Secret to Danish Happiness in Carlsberg’s Latest Spot
Well crafted spot, Carlsberg. I’m officially thirsty for more.
Karen Johnson, Senior Account Director

Why humans are so bad at thinking about climate change
Climate Change has always been hard for us humans to wrap our heads around—even before our current POTUS tweeted that climate change was a Chinese hoax. So why has climate change been so hard for us as a species to combat and solve? M. Sanjayan, senior scientist at Conservation International, asserts the issue is brand messaging. Like so many other behavior change marketing challenges, Sanjayan says we’ve focused too greatly on “doom & gloom” messaging, which allowed people to tune it out. Fear and guilt give people a reason to withdraw from the issue. There’s a lot to like about this insightful video from Vox, and it’s worth the watch.
CJ Powell, Writer

Meet the Perennials
My fellow Millennials, it’s time for us to scoot over and make some room for the Perennials. What exactly is a Perennial? Girl Boss, Gina Pell, coined the term to describe individuals (regardless of age) who employ a go-getter attitude and who are constantly changing and evolving into better versions of themselves. Think Ellen, Jimmy Fallon, and Lady Gaga. Instead of focusing on whether or not they fall into a specific age range, this group focuses on behavior. Pretty cool, huh?
Kaitlyn Ambrose, Content Producer

PERSPECTIVES

05.19.2017

What We Read This Week — May 19, 2017

With Facebook and Instagram adding Snapchat-like features, can the photo/video sharing app compete? With the…

READ MORE

PERSPECTIVES

05.11.2017

What We Watched — May 11, 2017

From controversial airline incidents to Jared Kushner, you’re not going to want to miss this…

READ MORE

PERSPECTIVES

05.09.2017

ALONE WITH COHN – Client Edition: ONE DAYTONA

We admit it. We have RECon on the brain. With just two weeks until the…

READ MORE

PERSPECTIVES

05.05.2017

What We Read This Week — May 5, 2017

From the first look at Target’s next-generation store concept to more updates on the epic…

READ MORE

PERSPECTIVES

05.01.2017

Experiential Retail: Why Retail Real Estate’s Hottest Buzzword Will Save Brick and Mortar

Perhaps you’ve heard: The #retailapocalypse is upon us. The great retail apocalypse of 2017 –…

READ MORE

PERSPECTIVES

04.24.2017

ALONE WITH COHN – Client Edition: Making grocery “sexy” at Phillips Edison

Long time COHN client Cherilyn Megill, Chief Marketing Officer for Phillips Edison & Company, awaits…

READ MORE

Let’s collaborate together and achieve results.

Contact Us