04.26.2017

What We Watched This Week – April 26, 2017

From Perennials (not the flower) to tasty beer commercials, sit back, relax and check out What We Watched this week.
 

Mads Mikkelsen Ponders the Secret to Danish Happiness in Carlsberg’s Latest Spot

Well crafted spot, Carlsberg. I’m officially thirsty for more.
Karen Johnson, Senior Account Director

 

Why humans are so bad at thinking about climate change

Climate Change has always been hard for us humans to wrap our heads around—even before our current POTUS tweeted that climate change was a Chinese hoax. So why has climate change been so hard for us as a species to combat and solve? M. Sanjayan, senior scientist at Conservation International, asserts the issue is brand messaging. Like so many other behavior change marketing challenges, Sanjayan says we’ve focused too greatly on “doom & gloom” messaging, which allowed people to tune it out. Fear and guilt give people a reason to withdraw from the issue. There’s a lot to like about this insightful video from Vox, and it’s worth the watch.
CJ Powell, Writer

 

Meet the Perennials

My fellow Millennials, it’s time for us to scoot over and make some room for the Perennials. What exactly is a Perennial? Girl Boss, Gina Pell, coined the term to describe individuals (regardless of age) who employ a go-getter attitude and who are constantly changing and evolving into better versions of themselves. Think Ellen, Jimmy Fallon, and Lady Gaga. Instead of focusing on whether or not they fall into a specific age range, this group focuses on behavior. Pretty cool, huh?
Kaitlyn Ambrose, Content Producer

 

PERSPECTIVES

11.17.2017

What We Watched This Week – November 17, 2017

In this week’s What We Watched, Samsung kicks Apple’s butt, a $15 card game saves…

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11.10.2017

What We Read This Week – November 10, 2017

This week’s What We Read examines the power Google Lens, Canada’s new cannabis marketing guidelines,…

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PERSPECTIVES

11.03.2017

What We Watched This Week – November 3, 2017

In this week’s What We Watched, the owner of Corona beer gets into the cannabis…

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10.27.2017

What We Read This Week – October 27, 2017

This week’s What We Read is a doozy of a post, chocked full of news,…

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10.20.2017

What We Watched

From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this…

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PERSPECTIVES

10.16.2017

3 Social Media Trends to Watch in 2018

Will marketers pass the torch from Millennials to Gen Z? As 2017 winds down, it’s…

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