10.21.2016

What We Watched – October 21, 2016

Sit back, relax, and catch up on what we watched this week.
 

SickKids VS: Undeniable

I’ve come to really appreciate ads that leave you speechless or make you want to move mountains on behalf of a good cause. This campaign created for The Hospital of Sick Children did both for me. Not only does this video capture your attention with its brilliant use of visual parallelism, but it also kind of makes you want to become a doctor. Maybe that’s just me…
Kaitlyn Ambrose, Content Coordinator


 

Let’s Tell America It’s Great

In a time of negativity and pessimism in the U.S., here’s some uplifting pep talk for our country from our kind neighbor to the north. It’s so nice to see appreciation and kindness in a world of online efforts go awry. Not to mention, this effort is a great nod to the brand from the Canadian agency that created this campaign. Thanks, Canada!
Debbie Berschling, Senior Account Director


 

By the Numbers: Apple’s New ‘Spaceship’ Headquarters

It seems like this project has been going on forever, but as it nears completion it’s interesting to look at the details and realize just how much effort and thought has gone into a project this size. Not to mention it’s still cutting-edge and will be for years to come, which is the real testament to insightful, design-based thinking.
Chris Thomas, Creative Director

 

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.