01.13.2017

What We Read – January 13th, 2017

If you’re sick of reading about fake news, here are some thought-provoking reads that might interest you. Check out what we read this week.
 

Ace Metrix Recognizes the Ads that Moved Us in 2016

I always enjoy seeing which ads resonate the most with people. Ace Metrix measured the impact of video advertising by analyzing the words used in viewer comments. They evaluated nearly 8,000 videos to find the most heartwarming, inspirational, humorous and creative videos in 2016.
Rachel Arthur, Account Supervisor

 

How Micro-Interactions Drive User Engagement

This week I realized that I was not the only one who loves the small micro-interactions that happen on a website. I have always believed that it’s the small details that keep users on your site. This quick read supports my theory!
Jeffrey Steffonich, Art Director

 

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