04.28.2015

5 Ways Wearable Technology Will Impact Digital Marketing

Of the many things changing in the digital marketing landscape, 2015 will surely grow by leaps and bounds in the field of wearable technology and targeted digital marketing. Wearable technology will bring many opportunities for improved marketing for those who are quick to adopt. Here are our top 5 predictions for the impact it will have:

Consumer Data
Consumer Data could have the biggest impact on marketing. Wearable technology will expand on the data already provided by mobile devices. New and more complete information will be available on consumer’s day-to-day habits that will open a world of possibilities for targeted advertising.

Accessibility
As if we are not on our smart phones enough already, with wearable technology digital marketers will be able to reach consumers 24/7. Hands-free devices such as Google Glass and convenient wearables like the Apple Watch have the potential to be used by consumers the entire time they are awake and even while they are asleep. This widens the time frame during which marketers can reach consumers.

Proximity
We’ve already taken a big step towards location-based marketing with iBeacon technology. Wearables will only enhance the proximity marketing experience. Marketers will be able to deliver content, promotions, reviews, etc. at the exact time consumers are shopping, eliminating the guess work of when a consumer is ready to buy. This adds a new dimension of brand experience and possible touch points.

Health Content
With the vast amount of health tracking and data available with the Apple Watch it is not hard to imagine the extensive impact wearable technology will have on health care marketing. This health data will also alert marketers to consumer trends, lifestyle changes and improve their targeting.

Mobile Pay
The introduction of Apple Pay is already changing the checkout experience we have at several prominent vendors such as Whole Foods. As mobile pay technology advances marketers should be able to serve promotions and target consumers based on checkout data. Not to mention the ease of paying with a swipe of your wrist vs. taking something out of your pocket or bag.

Photo Credit: emergingtech.com

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