05.05.2017

What We Read This Week — May 5, 2017

From the first look at Target’s next-generation store concept to more updates on the epic Snapchat vs Instagram battle, here’s what we read this week.
 

First Look: Target’s next-generation store concept

Always intriguing to see how brick & mortar is adapting to the convenience of E-Commerce. Here’s a sneak peek at Target’s next gen store format. One of the biggest changes is the creation of two separate entrances: one for time-pressed shoppers and the other for people who want to leisurely shop.
Karen Johnson, Senior Account Director

 

Country’s largest climbing gym eyes vacant big box stores

As the #retailapocalyse draws nearer, Jason Blevins at The Denver Post looks at those empty big box stores and how one of the world’s most accomplished alpinists wants to turn them into indoor climbing centers. Pretty neat idea, if you ask me.
CJ Powell, Writer

 

The Snapchat audience debate continues

Instagram is copying some of Snapchat’s video features, while the social media channels continue to battle over who has the h1est hold on the audience. While Snapchat is shadowed by Instagram’s sheer number of users, Snapchat still claims that 35% of their daily users aren’t reached on Facebook, and 46% aren’t found on Instagram.
Anne Wright, Director of Client Services

 

PERSPECTIVES

11.17.2017

What We Watched This Week – November 17, 2017

In this week’s What We Watched, Samsung kicks Apple’s butt, a $15 card game saves…

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11.10.2017

What We Read This Week – November 10, 2017

This week’s What We Read examines the power Google Lens, Canada’s new cannabis marketing guidelines,…

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11.03.2017

What We Watched This Week – November 3, 2017

In this week’s What We Watched, the owner of Corona beer gets into the cannabis…

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10.27.2017

What We Read This Week – October 27, 2017

This week’s What We Read is a doozy of a post, chocked full of news,…

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10.20.2017

What We Watched

From disaster relief to a heartwarming L.L. Bean spot, you won’t want to miss this…

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PERSPECTIVES

10.16.2017

3 Social Media Trends to Watch in 2018

Will marketers pass the torch from Millennials to Gen Z? As 2017 winds down, it’s…

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