08.28.2015

What We Read This Week – August 28, 2015

We did the work for you. Now sit back, relax and check out what we read this week.

Facebook tries to change the game (again)

Facebook is rolling out a new feature which will allow users to purchase items directly from retailer’s profile pages. What does this mean for the average Facebook user? More ads? More time to spend on Facebook? Pinterest is slowly rolling out a similar feature. Are we moving into a world where there won’t be a need to visit retailers’ websites, and we do all of our shopping on social media?

Digital Director, Justin Kutner

Stop The Interruptions! Marketing In The Age Of The Always-On Consumer

From telemarketers calling at dinner to pop up ads in our daily news feed, we’ve all experienced the frustrations of these poorly timed marketing efforts. As the “internet of things” continues to surround us, marketers are posed with a greater risk of interruption in our daily lives.  We must continue to focus our marketing efforts on relevance, contextual experience, and enjoyability to avoid backfire. It’s essential to strike a balance between interrupting and creating relevant, push-driven brand experiences through testing and iterative development processes.

Digital Coordinator, David Freund

Wednesday’s tragedy puts Autoplay in the spotlight

News of the tragic WDBJ shooting was already a shock to the public on Wednesday, but social media’s autoplay feature made it all the more upsetting, as users saw video of the violence without being offered a choice. Many are calling into question the apparent “seamlessness” of the autoplay experience (or opportunity for more ad revenue) in cases where sensitivity to content should be considered first.

Senior PR Director, Kate Peters

Facebook Advertising Updates

With the recent Facebook Ad updates, it’s easier than ever for brands to connect with mobile users. The new update includes a “Call Now” button that allows mobile users to call the company directly instead of spending time searching for a phone number. The updated interface also allows marketers to navigate Power Editor and Ads Manager with ease, as well as make creating ads a breeze with new templates that pull from Facebook’s audience targeting. This new update is definitely going to make life easier for anyone who uses the platform regularly.

Digital Coordinator, Kaitlyn Ambrose

Photo Credit:  Mashable

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.