04.08.2016

What We Read This Week – April 8, 2016

Sit back, relax, and catch up on what we read this week.

4 Travel Podcasts To Ease Your Wanderlust While Waiting For Your Next Trip
I’m sharing this for a few reasons: (1) I churn through 15-20 podcasts per week, and I’m constantly looking for more content for my commute; (2) Travel podcasts offer an incredible and affordable opportunity to engage a very specific demographic in marketing. The majority of Lifestyle clients would benefit from marketing here; (3) I pod-binge on EPOP and Zero to Travel whenever I need to be swept away, meaning I approve of this list 100%.
CJ Powell, Writer


What the Hell Does My Daughter Do for a Living?

I have watched my mom, her friends, my in-laws, etc. all glaze over when I try to explain what I do for a living so this article made me giggle. A typical conversation could go something like this:

My Mom: “So you tweet?”
Me: “No, we leverage Twitter (among other platforms) to make sure our client’s content is getting out there in front of the right audience.”
My Mom: “You build websites?”
Me: “No, I don’t personally build and code websites but we study online trends to provide clients with solutions on how to create a better online user experience.”
My Mom: “You work at a mall?”
Me: “No, I have shopping center clients and we work with them to identify the best way to communicate to their customers through content marketing, campaigns, mobile, branding, etc.”

“Marketing” is much broader than it used to be with so many layers, applications, new technologies, etc. It makes the industry both incredibly exciting but also more and more difficult to easily summarize “what do you do.” We tell stories. We create beauty. We provide experiences. After 10 years being at COHN, my mom just tells people “my daughter runs all the shopping centers.” Are you in marketing? How do you explain “what you do for a living?”
Lisa Wieting, Vice President: Planning & Integration


N.F.L. Will Stream Thursday Games on Twitter
What a huge win for Twitter that not only upholds the company’s platform to bring “live” updates to its users but also demonstrates a smart business move that reflects the shift in consumer behaviors.
Robin Lybarger, Senior Vice President: Public Relations

 

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