04.02.2021

A Quick Guide to Influencer Marketing in 2021

How to Connect with Audiences through Digital Creators

If there’s one thing we’ve quickly realized the importance of after 2020, it’s connections. Not just with our close circle of friends, coworkers, and family, but also with the businesses we patronize.

As the world simultaneously halted, we marketers saw a swift emergence toward online channels and encouraged our clients to embrace digital marketing in order to stay competitive.

After more than a year into the COVID-19 pandemic, digital and social media have become the cornerstones of modern marketing and have also given way to the rising influence of, well, influencers.

No, we don’t mean the big-budget celebrity cameos at the Superbowl or sponsored Kardashian Instagram posts. We’re talking about the real consumers who have carved out a niche, loyal audience online and have the power to drive meaningful connections with your brand.

With an authentic appeal and established digital presence, influencers are the gatekeepers to reaching the 2021 consumer who prioritizes trust over anything else. Navigating the modern influencer world can be intimidating, which is why we’ve put together a quick guidebook to launching a successful campaign.

Check out Influencing in a New World, where our team of experts share a new perspective on working with creators, provide example collaborations to try, and give you some insights into our own process.

If you’re looking to further connect with the 2021 consumer, call COHN today, and we’ll put our brainstorming heads together to make every interaction matter for your business.

PERSPECTIVES

06.14.2022

Do You Have the Courage to Stand Out as a Brand?

True differentiation requires fearlessness. It is the era of the copycat, the age of the…

READ MORE

PERSPECTIVES

05.30.2022

Why Put People at the Core of Credit Union Marketing?

We all have financial goals we want to reach, yet too many marketing campaigns avoid…

READ MORE

PERSPECTIVES

05.23.2022

Social Media is an Accessory, Not a Necessity

Before jumping on the brand bandwagon and investing valuable time and resources into social media,…

READ MORE

PERSPECTIVES

05.16.2022

Account Service: Getting What You Actually Need from a Marketing Agency

Maintaining a healthy and happy relationship is paramount to account service, but oftentimes, the push…

READ MORE

PERSPECTIVES

05.09.2022

Retainer vs Project Fee: How Should You Structure an Agency Agreement?

Project-based Fee Structure vs. Monthly Retainer If you’re a new client, working with an agency…

READ MORE

PERSPECTIVES

05.02.2022

What’s the Purpose of a Statement of Work (SOW)?

The Devil is in the Details. Why do we create Statements of Work (SOW) for…

READ MORE

Let’s collaborate together and achieve results.

Contact Us
  • By signing up for the newsletter, you consent to receiving newsletter emails from COHN.
  • This field is for validation purposes and should be left unchanged.