Amid a global pandemic that shocked nearly every industry, it was hard to see the horizon. Companies faced devastating losses, unforeseen layoffs, and were challenged to continue operating in a new, strange world. They needed direction.
As a small business ourselves, COHN understands the unique challenges brought on by COVID-19. Through closures to reopenings, canceled events to online conferences, we’ve traveled the same unfamiliar road with our clients - and when the future of business was most unclear - we kept moving forward with our clients.
Applying the expertise of our integrated marketing team, COHN delivered innovative solutions in record-time that proved to drive real impact for our clients. Below are just a few highlights of our work through COVID-19.
If your company is wondering which direction to go in 2021, then let’s hop on a call and our team of specialists will help pave the way.
A trusted real estate firm with more than 30 years in the industry, Rappaport knows the ever-changing retail landscape, but COVID-19 was another story. To best support their portfolio of mixed-use properties, COHN was tasked with developing eye-catching, impactful signage in record-time that could be distributed among retailers, residents, and office spaces to keep their communities safe.
Committed to making a positive impact through their people and services, COHN shifted away from focusing on demographics to instead thoughtfully pair audiences with the Credit Union of Colorado product that will be right for them.
View WorkAs the only 5-Star rated Medicare Advantage plan in the state, Kaiser wanted to create a Colorado-specific campaign that highlighted our active population of seniors. Showcasing real-life members, COHN developed an extensive commercial campaign focused on how seniors are adopting a new definition of health, maintaining financial stability, and breaking a few stereotypes of what it means to be over 65.
Faced with a national shortage of protective gear for frontline workers, Valley View employees took matters into their own hands and assembled a team dedicated to sewing N-95 masks for their staff. The story was remarkable but the influx of media was unmanageable. That’s when our team of PR experts stepped in.
Brief mention on "CBS This morning" network, within a PPE shortage story, that ran on every local CBS affiliate across the country.
Jim Anderson at AP Denver Bureau, ran a headline photo and Valley View mention that ran on Associated Press wire and was syndicated in online newspapers throughout the country.
The AP image and caption ran in this national outlet.
Live Instagram interview with Tamron Hall (ABC).
Since its inception, Way to Go has been focused on changing commuter behavior and improving air quality in the region. When our world shut down and offices closed, COHN saw the opportunity to expand its mission by transforming teleworking from a temporary fix to a long-term solution.