COHN and Credit Union of Colorado Highlighted in Forbes
Great work for a great client deserves great PR.
The article, titled “How to Grow Your Brand By Thinking Bigger About Your Audience,” is aimed at CMOs and marketing professionals and lists 3 proven strategies for thinking bigger in their strategy.
The Forbes reporter used our Credit Union of Colorado case study as an example in her article—giving our amazing team credit for boldly asking, “What if your bank wasn’t a bank at all?”
“Facing tough competition in the financial services industry, Credit Union of Colorado wanted to subtly rebrand its offerings to reach a broader audience after more than 80 years in business,” writes Serenity Gibbons of Forbes. “An ad campaign created by marketing agency COHN Marketing challenged preconceived notions by asking, ‘What if your bank wasn’t a bank at all?‘ By redefining a credit union as being even better than a bank, the campaign allowed CU of CO to stand out as personable, local, and customer-first — and delivered nearly 8% membership growth in 2018.”
We’re thrilled to see Credit Union of Colorado’s work get recognized by a prestigious outlet like Forbes. Congratulations!