White Papers

• Brand Development, Branding and Internal Adoption: Partners for Long-Term Business Success
  By Jeff Cohn, President and CEO, Cohn Marketing (PDF)
  
  
• The Changing Face of Hispanics - Middle Class and Affluent
  by Veronica Figoli Fleischer, Cohn Marketing Director of Multicultural Initiatives Elizabeth Suárez, Hispanic Marketing Consultant (PDF)
  
  
• Retail Shopping Environments: Connecting Customers with Brand Experiences
  by Julie LaBenz, Director, Brand Partnership Marketing, Cohn Marketing (PDF)