Seattle Fish Company
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Case Study
- A 90-year-old fresh seafood provider to the Rocky Mountain restaurant, catering and grocery retailer industries, the company faced increased competition. The company hired Cohn Marketing to redevelop their brand to launch them into the next 90 years with a professional, “fresh” new brand and to help them emerge as the authority on fish and seafood.
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Scope of Work
- Brand Development, Advertising, Website Design, Thought Leadership in Sustainable Fishing, Chef Education, Public Relations, Email and Customer Communications.
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The Results
- In addition to new clients, reception to the new website spread quickly and numerous fish suppliers have asked to do business with Seattle Fish as a result.
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The Work Ahead
- Sustainability Credo development, additional education programs, and the launch of “Seafood Week.”