Managing Your Message in Traditional and Online Media
At Cohn Marketing, our public relations services integrate with a client’s overall marketing strategy to achieve their business objectives. Unlike firms that solely provide PR services, our PR team understands the importance of delivering PR results that support your brand, working together with other marketing initiatives such as online marketing and creative in a powerful way. And unlike some big ad agencies, our PR department is not one person at a desk in the back. Ours is a team of PR professionals and external partners who are experienced, capable, strategic and creative.
The Cohn point of view is also just a little different than many. We strive for quality of coverage, not just quantity. We want the right story being told to the right audiences in the right media, in both online and traditional media. At Cohn Marketing, we dig deep into a client’s business and its industry to best guide the public relations plan and materials. Our strategic approach looks at traditional public relations disciplines as well as new media applications to define the best approach for each client.
PR Services and Expertise
Our PR services are comprehensive. They are offered as part of an integrated marketing and PR relationship or as part of a PR stand-alone structure based on your needs.
Media Training
Our training does more than just prepare participants for being in front of the camera or talking to a print reporter. The program is a foundation for building lasting relationships with the media that benefit each participant for years to come.
Strategic Planning
We will design a strategic road map rooted in brand that supports our client’s business objectives. In partnership with the client, we will focus on the end result to determine the best strategies and tactics with the greatest impact. All PR initiatives are integrated into the overall marketing plan and brand strategy in situations whereby Cohn Marketing is helping to drive these programs forward.
Media & Stakeholder Relations
What good is your message or story if your target audiences don’t hear about it? We are experts in both internal and external relations. Cohn Marketing maintains strong relationships with local, regional and national media based on mutual respect. We teach clients about and guide them through the ever-changing world of journalism, online and offline.
Thought Leadership
We have a track record of helping companies and key team members become known as industry thought leaders. From blogging and microblogging to bylined articles and speaking engagements, positioning you and your company at the forefront can be an invaluable strategy that impacts your bottom line.
Social Media
While it isn’t a secret that the media landscape continues to evolve at an unbelievable rate, most companies are uncertain how to navigate the online space. The transition from pushing one’s message out to listening and adding value through timely, engaging content is clearly the direction of the future. With consumers participating in the online conversation, discussing the good, the bad and the unexplained, they demand that companies listen, and they expect a quick response. We help clients navigate the online world to define where to start, how to tie the pieces together into a cohesive strategy and how to measure the effectiveness of their online efforts.
Cause-Related Programs and Community Relations
How can you do your part in giving back and become a leader in social sustainability in your market? How can you leverage your goodwill to build your brand’s reputation and gain media exposure? The Cohn Marketing team is known for creating integrated cause-related PR programs that are on brand and that position companies as benevolent contributors in their community.
Online Reputation Management
Brands can no longer turn a blind eye to managing their online reputation. What does this really mean? Listen to what people are saying about you and your competitors. Learn from this dialogue to recognize opportunities and mitigate issues. Engage in the two-way conversation.
Crisis Communications
From developing a comprehensive crisis communications plan to counseling clients on messaging and preparing them for interviews, the Cohn Marketing experts have managed crisis programs for a vast number of clients in a variety of challenging situations. By planning for the worst and hoping for the best, our proactive approach helps clients get their message heard via traditional and online channels to help ensure accurate information is available for media and consumers alike.
PR Creative Program Platform Development
Sometimes you have to create the news. We often do this by creating programs that can generate visibility for your brand in online and traditional media. For example, a national art tour with an internationally known artist. Or the world’s largest dog wedding. Or a Twitter Meet Up. The event, whether local or national, one day or a series, becomes the reason for the news and brings your brand into the media. And with Cohn Marketing’s capabilities in creative services, online marketing and multicultural marketing, we can help you bring the entire program to life, from concept to logo to website to marketing communications. All in one place.
Public Affairs
When deemed appropriate, we work with strategic partners focused in the areas of legislative affairs and government relations to ensure your PR message is being positively heard by these key influencers.
The Resources and Processes to Get the Job Done.
Cohn Marketing invests in and maintains the systems required to be a successful public relations firm. We have the people, the tools and the relationships to help our clients achieve and exceed their PR objectives.