Extending Your Reach Through Online Integration

Imagine speaking directly to each of your customers about the unique value of your product and how you can address their specific need. How much more effective could you be if you could tailor your message to specific groups of prospects and engage them when and where they are most likely to be receptive?

What if you were able to provide answers just before a new user formulates a question?

The Cohn Marketing integrated approach to online marketing provides a distinct benefit over isolated firms with a single focus. Our digital strategy team works with clients to develop comprehensive online programs that produce measurable results by leveraging a complete toolbox of interactive channels to support and extend our clients’ objectives.

We provide powerful solutions based on sound strategies that extend from planning through execution, management, tracking and analysis.

Digital Strategy

It’s a vision thing. You have a goal; we can help you get there. Translating opportunity into action and providing the strategic direction necessary to effectively harness the power of the digital frontier is our specialty. We may not be as hip as the kids down the street, or ride skateboards to work, but our keen insight on knowing what tactics to engage at each step results in actionable plans to execute effective cross-channel programs that create value. Lasting value.

Website Design and Development

Who imagined that within a decade, we would see websites as traditional? The reality is that your website is the hub of your marketing efforts – online and traditional. Developing an effective web presence, from corporate websites to campaign microsites to transactional landing pages, is the core of Cohn Marketing’s online team. Firsthand knowledge of the brand, the business objectives, and the target audience segments allows our team to deliver website designs, interactive media, video and motion graphics, content strategies and customized application functionality that engage, motivate, and deliver.

Email Marketing

You’ve got mail! (Everyone has mail). Email continues to provide growing opportunity when executed effectively. Our expertise in email marketing best practices can turn this oft-abused channel into a valuable business intelligence asset enabling segmented targeting and providing precision analytics to bring your marketing communication, lead generation, and data collection programs to life. We make sure the right message reaches the right audience, encourages a desired action and produces measurable results.

Search Engine Marketing

Chances are you landed on this page by using a search engine. Most people do. The overwhelming majority of internet users navigate the web through search engines, making it the dominate channel to connect with an online audience and a core requirement of every effective online marketing effort. The Cohn Marketing team is highly skilled in both organic optimization strategies and paid search efforts and can deliver a highly-targeted program with real-time tracking and analytics. Our team is certified by leading organizations including the Google Advertising Professionals (GAP) certification program and the Search Engine Marketing Professional Organization (SEMPO).

Social and Emerging Media

Increasingly, we look to the social web to engage audiences, foster conversations and advance content strategies that reinforce and extend our clients’ communications, reputation management, and marketing objectives. Our integrated approach enables our team to leverage social networks, media outlets, and social content tools to directly engage with customers and the media on a variety of fronts. Be it Facebook, Linkedin, Twitter or any of the emerging social web resources, we excel at delivering social engagement strategies that encourage dialogue, connect communities and enforce brand characteristics.

Mobile Marketing

R U ready? When it comes to mobile marketing we are your BFF. Mobile marketing has finally hit mainstream. Best known for Simple Message Service (SMS) or text message marketing, the platform also provides opportunity in mobile search, mobile display advertising, mobile media, and a variety of location-based and proximity programs. The ability to engage with an untethered audience to initiate and grow a conversation that can quickly extend across multiple channels offers limitless possibilities – IMHO.

Marketing Analytics

No traditional marketing channel can provide the level of tracking and analysis better than the collective online marketing mix. Perhaps the strongest value position of any of the technologies, tactics and tools that make up the world of online marketing is the ability to directly measure results at each step of the way. Moving quickly from the rudimentary statistics of web traffic, a sophisticated analytics effort can provide detailed business intelligence that ties together real-time interaction data across all engaged channels. Let us help you bring the science of marketing alive though segmentation, data mining, a/b and multivariate testing, dataset development, program optimization, and advanced customer characteristics.

An integrated team of experts and a diverse toolbox.

Our integrated team and multi channel approach is specifically engineered to strengthen your brand and deliver solutions to further your marketing goals. We look forward to discussing your objectives and creating a plan that strategically and tactically presents measurable opportunities to engage your target audience.