Cohn Marketing

Back to School Success for Centros Isla

melissae — Tue, 17 Aug 2010 20:33:50 +0000

Centros Isla’s Back to School online marketing initiatives were a great success. Merchants at the 15 Centros Isla participated by providing offers for the everyday Back to School shopper, along with additional offers exclusively for Isla Gift Card users. The offers were posted on CentrosIsla.com and supported through branded emails, online and Facebook ads, radio spots and in-mall collateral, all of which pushed viewers back to CentrosIsla.com for offer details. The campaign resulted in a 96% increase in website traffic over last year’s campaign, with an 88% increase in unique visitors which were double the total website traffic for the six-month period prior. This campaign was possible thanks to the increased collaboration from merchants.

Avant-Garde Rewards Program Engages Shoppers Online

Cindy Jennings — Wed, 04 Aug 2010 16:26:56 +0000

Developers Diversified recently launched an online rewards program to engage consumers in an online medium they embrace–social media. ShopStar is an interactive online community that brings together like-minded consumers and provides value to shoppers across the country.

Leveraging two of today’s most popular social media platforms–Facebook and Twitter–Cohn Marketing designed and developed an online hub for a fun, tight-knit and customer-focused retail and entertainment community that offers surprises and perks throughout the year. The goal: offer Developers Diversified customers the same convenience, value and community commitment found in the centers in a space where customers are making their buying decisions–online.

ShopStar is a national program that provides members a personalized experience. Each of the 25 participating Developers Diversified properties has its own ShopStar page that can be customized to feature local rewards and forums and its Twitter feed as well as links to the property’s Facebook page. Members are privy to exclusive promotions and are encouraged to communicate directly with the properties through forums, Facebook and Twitter, ultimately enabling properties to give customers more of what they want. With the expectation that social media will continue to progress, ShopStar was created with flexibility in mind and will continue to evolve as online behaviors and customer expectations change.

Building on a Good Thing

melissae — Wed, 21 Jul 2010 15:10:26 +0000

Cohn Marketing was awarded the opportunity to redevelop Developers Diversified Realty’s corporate advertising campaign for 2011. This exciting process will yield a campaign that highlights Developers Diversified Realty’s corporate capabilities, reinforces the existing brand platform and messaging and strengthens the company’s position as a leader in the retail development industry—all while maintaining the brand look and feel. Once established, this campaign will be executed through six different print ads, a property portfolio DVD and all 2011 ReCon booth graphics.

Cohn’s 2010 Hires Bring Vast Experience and a Brand New Flavor

melissae — Tue, 29 Jun 2010 15:19:32 +0000

2010 has been seasoned by several additions to the Cohn Marketing team. The new flavor has got quite a kick, reigning in talent across the table from account service and public relations to interactive and web development.

Brandy Radey, Senior PR Strategist, adds more than a decade of experience in marketing communications and public relations to the Cohn Marketing mix, with special expertise in strategic planning, media relations, public affairs and community outreach.

Kari Coughlon, Senior Account Strategist, has equal years of marketing experience in both the retail and health care industries, having worked with Centura Health and at Walgreens Co. Kari works directly with the Developers Diversified Realty Centros Isla account in Puerto Rico.

Jesse Pixler, Senior Interactive Art Director, provides a keen eye to Cohn Marketing’s interactive projects after starting his own interactive firm and receiving a Gold Addy Award in 2004.

Trevor Scott, Senior Web/Interactive Developer, was the lead developer at Mango Media, a local interactive agency, a UI designer/developer with Ernst & Young, and a contract PHP developer locally before arriving at Cohn, where he will oversee all interactive campaigns.

Andrew Martin, Web/Interactive Developer, started off on the West coast in Los Angeles at an online advertising network, where he managed more than 100 clients. At Cohn, he lends his expertise to each client’s interactive campaigns.

Coffee (and Brand) Talk With L.M. Zuckerman & Company

melissae — Mon, 28 Jun 2010 21:59:43 +0000

Cohn recently was retained by L.M. Zuckerman & Company for brand development, brand expression and website redesign services. With headquarters in Great Neck, N.Y., L.M. Zuckerman & Company is a wholesale dealer in soluble coffee, serving clients in the U.S. and throughout the world with a broad range of coffee types and qualities from sources that include Columbia, Brazil, India and Mexico.

For more information on L.M. Zuckerman & Company, visit http://lmzco.com/

Puerto Rican Photo Contest “Isla Flash” Launches

Andrea Drabczyk — Tue, 01 Jun 2010 23:10:38 +0000

Cohn Marketing and Centros Isla just launched an exciting new website, CentrosIslaFlash.com, to host the group of shopping centers’ latest contest, Isla Flash, on June 1st. Centros Isla, owned and operated by Developers Diversified Realty, is the largest network of shopping centers in Puerto Rico, comprised of 15 locations throughout the island. The malls currently offer the Isla Gift Card, a gift card accepted at all 15 malls. The launch of the contest coincides with the launch of a second gift card that will be sold exclusively at the Centros Isla, but is redeemable anywhere MasterCard is accepted. The premise of Isla Flash, a photography contest, is to utilize photography from the contest as new gift card designs for both the Isla and Isla Plus Gift Cards, bringing to life the gift cards’ slogan of “This is My Island, This is My Gift.” The contest will not only create an emotional link between the gift card photography and the campaign tagline, but it also offers Puerto Ricans the opportunity to showcase their island pride by taking and submitting photos of the island culture, architecture and scenery.

The new campaign is still linked to the traditional brand campaign by utilizing the Isla name and color palette, but the look utilizes a combination of bright imagery and scenery tying together both photography and beach elements. In additional to in-mall collateral, the campaign tactics will include online banner ads, print ads, as well as TV coverage.

The Best Kind of Message Comes On a Bottle

Cindy Jennings — Fri, 28 May 2010 20:31:25 +0000

Mont Blanc launched a personalized, pre-conference direct mail campaign delivered to a highly-targeted group of restaurant professionals who were planning to be in attendance at the National Restaurant Association’s trade show, NRA Show 2010, in Chicago from May 21–24.

With a creative spin on the tired ”Message in a Bottle” theme, Cohn Marketing developed a multi-faceted campaign that aimed to secure as many conference appointments and booth visits as possible. The campaign included a direct mail piece—a trifold brochure that was adhered to a traditional 64 oz. Mont Blanc syrup bottle and put through the mail—and an email campaign. Each touchpoint boasted a personal URL (PURL) that took recipients to a custom Mont Blanc landing page that discussed how Mont Blanc’s products cater to the unique needs of their business. As an additional incentive, a free car service voucher was included to help recipients save time by not waiting in taxi cab lines at the trade show.

This attention-getting campaign turned heads not only when the bottles were received through the mail, but also at the trade show. Together, Mont Blanc and Cohn Marketing were successful in executing an unprecedented campaign that resonated with potential clients.

Cohn Marketing Raises the Bar with Facebook Tab and iPhone App

melissae — Thu, 13 May 2010 14:46:55 +0000

Cohn Marketing has launched a fully customized tab on its Facebook page this past week, leading in the evolution of Facebook as one of the top online marketing spaces. The “About Us” tab incorporates flash, RSS feeds, and other specialized elements to give a new spin on the company and help demonstrate Cohn’s potential for current and future clients. Tied in with the launch of the tab was the chance to win a free online media audit if you were to “Like” Cohn Marketing’s Facebook page by May 7. The audit includes an analysis of the winner’s company across online media such as Facebook, Twitter, blogs, and mainstream news as well as against main competitors. The winner will be announced the week of May 17.

Check out the “About Us” tab

Also part of Cohn’s new media launch is the addition of a custom iPhone app, iCohn, which will allow users to receive news and posts from Cohn Marketing’s blog, BrandStand, straight to their phones.

Download the iCohn iPhone app

ICSC REConomics: Real Results for a Leading Retail Real Estate Event

Cindy Jennings — Wed, 12 May 2010 19:53:25 +0000

The International Council of Shopping Centers (ICSC) enlisted Cohn Marketing to create a program to generate a new level of “buzz” to increase registrations for RECon 2010, the world’s largest and most comprehensive retail real estate convention.

Cohn Marketing created REConomics, a high-impact, energetic video that powerfully communicates key reasons and rationale for attending RECon in 2010. The video incorporates fun, graphically appealing design elements with music to capture and captivate the viewer. Using a series of emails, a dedicated landing page and social media integration—including an engaging new tab on the ICSC Facebook page—the video was promoted to a database of more than 60,000 people. An average email open rate of nearly 40% and a click-through rate of 11%, resulted in more than 1,800 visitors to the REConomics landing page, doubling expectations and industry benchmarks. The campaign resulted in more than 50 directly attributable conference registrations driving $50,000+ in direct revenue and an extremely positive ROI.

New Faces at Cohn Marketing

Andrea Drabczyk — Mon, 03 May 2010 21:26:03 +0000

Cohn Marketing expanded its staff to accommodate the needs of a growing client roster with four new hires. Brandy Radey joins the five-person public relations team as Senior PR Strategist, bringing 12+ years of experience expanding travel and tourism, education, public policy and financial industry experience. Kari Coughlin, Senior Account Strategist, has come on board to lead the efforts of Cohn Marketing’s Puerto Rico portfolio, having worked previously with Walgreen’s Puerto Rico marketing efforts. Coughlin also brings a wealth of healthcare experience. The interactive department received an injection of two new additions via Trevor Emory and Andrew Martin, both brought on board to help with online web, direct marketing and search optimization functions for Cohn’s clients. These additions help to further support Cohn Marketing’s capabilities in providing a fully integrated agency and more congruent experience for clients, resulting in their exponential success.