Cohn Marketing will design, develop and launch a new Amazing Journeys website, enhancing the aesthetic appeal and usability while still serving as an information source and sales tool for the company. The website will be supported both by search engine optimization to maximize organic search as well as marketing strategies including public relations and social media outreach.

The shopping center has been a long-time community cornerstone for the diverse people of Surrey, and Guildford Town Centre has served as a familiar friend to its many life-time shoppers since the 1960’s. As such, the “Shop with a Good Friend” campaign features real Surrey residents, with photography and personal stories, in order to communicate this bond and their relationship with the community they serve. Further, the creative elements of the campaign were thoughtfully selected to celebrate the many cultures of Surrey with the use of vibrant colors.

For SFCI, Cohn Marketing leveraged the success of the Seattle Fish Company brand, creating a customized color palette to give the Kansas City company a unique identity. Projects included development of a new website, SeattleFishKC.com  Highlights of the project include the development of biweekly email Market Reports—part of the company’s effort to launch a proactive, formalized CRM system.

Located in Kansas City, Missouri, Seattle Fish Company International was created in 2004 to deliver high-quality seafood to restaurants, hotels, caterers and grocers in the Midwest. The design and operations of the 27,000-square-foot facility are modeled after the organization’s successful Denver-based facilities—and continues to provide the personal service of the three-generation, family-owned business established 1918.

Melissa Eggert will be attending the Social Fresh conference in Nashville, Tennessee, on January 11, 2010. Social Fresh is a social media event planning and training company based out of Charlotte that specializes in one-day conferences targeted at marketers and small business owners. The conference will be centered on the recent developments in emerging media and successful case studies. As Cohn’s PR & Emerging Media Coordinator, Melissa hopes to gain valuable insight for the company’s next steps.

Steve Chitwood, Director of Digital Strategy and Online Marketing, is speaking at the Qittle conference on social media on February 10, 2010. Qittle supplies companies with the tools to create mobile messaging, email marketing, and digital advertisement. The interactive seminar will include looking at PR in the digital field and the best social media and mobile marketing practices for 2010. Steve will contribute his multi-channel online marketing expertise to the discussion.

Robin Lybarger, VP Public Relations, will be speaking on March 10, 2010 about using social media in retail and shopping centers at the International Council of Shopping Centers’ (ICSC) University of Shopping Centers. She’ll be traveling to the University of Pennsylvania for the class. Robin also is attending the ICSC Fusion conference in Chicago on February 28, 2010.

Jeff Cohn, CEO and Chief Brand Strategist, will be heading to Dana Point, California for the National Coffee Association’s 99th Annual Convention on March 18, 2010. Jeff has been asked to speak in a social media roundtable for the Power of Coffee convention, using coffee and chocolate company Mont Blanc Gourmet as a Twitter and blog success story.

Kate McDaniel, Senior PR Advisor, and Robin Lybarger will be leading media training for various clients across the U.S. this spring, a program that is intended to teach clients about social media, as well as how to handle crisis situations through both traditional and social media.

Sarni has more than 30 years of experience providing sustainability and environmental consulting services to private and public sector enterprises. In business for more than 10 years, DOMANI’s diverse client list includes Fortune 500 companies, multinational corporations and non-governmental organizations (NGOs).

DOMANI hired Cohn Marketing in 2008 to redesign its website as well as handle public relations and online marketing initiatives.

• The four local stations – CBS, NBC, ABC and Telemundo – were all on-site and broadcasting live from The Legends for their 11:00 p.m. newscasts.
• More than 40 television hits and approximately 10 mentions or stories in the Reno Gazette-Journal, the market’s major daily newspaper
• Store reports that sales at Legends location significantly exceeded sales in locations at nearby centers
• Reports of 15 – 20 people consistently waiting in line to check out for nearly three hours straight and lines winding throughout stores
• Several stores met or exceeded sales goals, with one store exceeding sales projections by nearly 350 percent