Comments for Cohn Marketing http://cohnmarketing.com COHN | BRAND STRATEGY, CREATIVE, DIGITAL, PR, SOCIAL Wed, 22 Feb 2012 18:56:09 +0000 hourly 1 http://wordpress.org/?v=3.3.1 Comment on Retail Revelations: A Passion for Brand by Allison http://cohnmarketing.com/2012/02/retail-revelations-a-passion-for-brand/#comment-3900 Allison Wed, 22 Feb 2012 18:56:09 +0000 http://cohnmarketing.com/?p=4008#comment-3900 Ron, thank you for writing this great story! I have the absolute pleasure of working with these Team Members you sat with that evening. I can't express enough how their passion for life, community and Whole Foods Market is apparent in every single action of theirs, whether at work or "off the clock". They are true ambassadors of our brand, but our brand would mean nothing without them (and everyone we work with). I live in Austin so am envious of the time you had to share with them, but am so touched by what sounds like a great evening of friends and family. Ron, thank you for writing this great story! I have the absolute pleasure of working with these Team Members you sat with that evening. I can’t express enough how their passion for life, community and Whole Foods Market is apparent in every single action of theirs, whether at work or “off the clock”. They are true ambassadors of our brand, but our brand would mean nothing without them (and everyone we work with). I live in Austin so am envious of the time you had to share with them, but am so touched by what sounds like a great evening of friends and family.

]]> Comment on COHN and DDR Break New Ground to Build Brand, Retail and Shopper Relationships by Casey Wagner http://cohnmarketing.com/2011/12/cohn-and-ddr-break-new-ground-to-build-brand-retail-and-shopper-relationships/#comment-3279 Casey Wagner Tue, 21 Feb 2012 17:49:41 +0000 http://cm.cohnweb.com/?p=3767#comment-3279 I am owner of a nursing agency in kansas. looking to branch into other states and wondered if a PR company could be helpful with this change. Especially interested in colorado area. I am owner of a nursing agency in kansas. looking to branch into other states and wondered if a PR company could be helpful with this change. Especially interested in colorado area.

]]> Comment on Print, for the senses by Jill Morrison http://cohnmarketing.com/2012/02/print-for-the-senses/#comment-2475 Jill Morrison Mon, 13 Feb 2012 18:33:41 +0000 http://cohnmarketing.com/?p=3971#comment-2475 Great Article! I have faith that print will never die. Just recently, my daughter got a handwritten note in the mail from her cousin that was much more special than an email. Great Article! I have faith that print will never die. Just recently, my daughter got a handwritten note in the mail from her cousin that was much more special than an email.

]]> Comment on Print, for the senses by Karen Johnson http://cohnmarketing.com/2012/02/print-for-the-senses/#comment-2472 Karen Johnson Mon, 13 Feb 2012 16:10:26 +0000 http://cohnmarketing.com/?p=3971#comment-2472 Well said Teri. There's just something about the printed word. Walking into my son's elementary school library instantly transports me to a very happy place from my childhood. I inhale my youth again. Well said Teri. There’s just something about the printed word. Walking into my son’s elementary school library instantly transports me to a very happy place from my childhood. I inhale my youth again.

]]> Comment on Alone with COHN: Andrea Drabczyk by Julie http://cohnmarketing.com/awc-andrea-drabczyk#comment-957 Julie Thu, 02 Feb 2012 02:25:21 +0000 http://cohnmarketing.com/?p=3914#comment-957 Little does Andrea know...she IS a princess! Little does Andrea know…she IS a princess!

]]> Comment on New Year. New Brand. New Site. by Michael Barber http://cohnmarketing.com/2012/01/new-year-new-brand-new-site/#comment-79 Michael Barber Tue, 10 Jan 2012 18:01:33 +0000 http://cm.cohnweb.com/?p=3797#comment-79 Thanks, Diane! Thanks, Diane!

]]> Comment on Is Siri the one answering my tweets? by CJ Powell http://cohnmarketing.com/2011/11/is-siri-the-one-answering-my-tweets/#comment-67 CJ Powell Tue, 22 Nov 2011 15:54:13 +0000 http://brandstand.cohnmarketing.com/?p=1398#comment-67 Hi Will! Thanks for the comment, and I completely agree with you. Smart small businesses rely on social media to connect with consumers directly, and it would seem counterproductive to set up an automated response system at that level. I do like the idea, however, of larger accounts using Siri-type technology to organize and manage deluge of comments, retweets and other social media responses. I still believe it will be important for the accounts to sound and feel like a human voice, though. Earlier this year when I complained to the @FrontierCare account, I received a very humanized response that actually made me feel better. If I would have gotten some reply that was clearly automated, I think I would have been even more frustrated by the lack of customer service. I'm curious, have you noticed any accounts that feel 100% automated? Hi Will! Thanks for the comment, and I completely agree with you. Smart small businesses rely on social media to connect with consumers directly, and it would seem counterproductive to set up an automated response system at that level. I do like the idea, however, of larger accounts using Siri-type technology to organize and manage deluge of comments, retweets and other social media responses. I still believe it will be important for the accounts to sound and feel like a human voice, though. Earlier this year when I complained to the @FrontierCare account, I received a very humanized response that actually made me feel better. If I would have gotten some reply that was clearly automated, I think I would have been even more frustrated by the lack of customer service.

I’m curious, have you noticed any accounts that feel 100% automated?

]]> Comment on Is Siri the one answering my tweets? by Will http://cohnmarketing.com/2011/11/is-siri-the-one-answering-my-tweets/#comment-66 Will Tue, 22 Nov 2011 00:11:04 +0000 http://brandstand.cohnmarketing.com/?p=1398#comment-66 I would imagine that any Twitter account that uses an automated responder will eventually get bitten in the behind for it. The severity on the bite would, however, depend on the company, industry, and use of the account. Could an airline use it for initial responses to customer feedback? Probably with some effectiveness. Would a small business or individual want to use one? Definitely not. I would imagine that any Twitter account that uses an automated responder will eventually get bitten in the behind for it. The severity on the bite would, however, depend on the company, industry, and use of the account. Could an airline use it for initial responses to customer feedback? Probably with some effectiveness. Would a small business or individual want to use one? Definitely not.

]]> Comment on Alone with COHN: Karen Johnson by pitch55 http://cohnmarketing.com/2011/09/alone-with-cohn-karen-johnson/#comment-57 pitch55 Fri, 30 Sep 2011 08:40:46 +0000 http://brandstand.cohnmarketing.com/?p=1333#comment-57 That was pretty nice. Thanks for sharing! That was pretty nice. Thanks for sharing!

]]> Comment on Alone with Cohn: Lynette Gil by Weezer123 http://cohnmarketing.com/2011/08/alone-with-cohn-lynette-gil/#comment-56 Weezer123 Thu, 08 Sep 2011 10:10:03 +0000 http://brandstand.cohnmarketing.com/?p=1286#comment-56 Pretty nice. Thanks for sharing! Pretty nice. Thanks for sharing!

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