Cohn Marketing BrandStand
Posts Categorized ‘news’
PRSA Awards Cohn Marketing With Two Silver Picks
COHN 05.11.09 newsCohn Marketing’s award-winning team added two more accolades to its list this month – this time from the Colorado Chapter of the Public Relations Society of America (PRSA). The first of its wins was a Silver Pick for Developers Diversified Realty’s Britto Tours America campaign in the category of Events and Observances (seven or more days). The program was a national tour featuring 12 of Romero Britto’s monumental sculptures at 11 of the company’s lifestyle centers. The yearlong tour launched in June 2008 and had a significant impact from the beginning, generating more than $1.27 …
Cohn Marketing Brings Home Eight Marketing Awards in April
COHN 05.08.09 newsBritto Tours America Cohn Marketing is seeing a lot of Silver and Gold in April. The MAXI Awards, held during the International Council of Shopping Centers' Fusion Conference, are the shopping-center industry’s highest marketing honor. Hundreds of entries were submitted by shopping centers across the globe and winners were announced during a ceremony in Hollywood, FL on April 1. Cohn Marketing was awarded MAXI Silver Awards for its work on four Developers Diversified Realty programs including: WORDS – Advertising campaign Just Around the Corner – Advertising campaign Centros Isla Gift Card – Sales and promotions …
Roux Associates Receives a Web Site Makeover
COHN 05.06.09 newsRoux Associates Inc., an environmental consulting and management company located in Long Island, N.Y. and parent company of current client DOMANI, enlisted Cohn Marketing to improve their Web site design and usability. Although Roux offers more than 25 services, Cohn Marketing categorized the services into three main groups including compliance, remediation and sustainability, helping visitors identify what they are looking for quickly and effectively. Cohn Marketing redeveloped the Roux Web site to improve its credibility within and outside the industry, to assist with recruitment and to update the look and feel reflecting the company’s longevity …
Guildford Town Centre Rebranded by Cohn Marketing
COHN 04.28.09 newsGuildford Town Centre, an enclosed shopping center in Surrey, British Columbia with more than 200 stores, services and restaurants, selected Cohn Marketing to refresh the 40-year-old center’s brand. Guildford Town Centre is a one-stop-shop for customers and was interested in updating its look and refreshing its brand to reflect the shopping center’s diverse community and guests. Cohn Marketing helped Guildford Town Centre define its brand essence, brand positioning statement and unique selling points to further position it as an integral community partner with Surrey.
Cohn Marketing Recognizes Leaders as Vice Presidents
COHN 04.22.09 newsIn recognition of their role in leading one of Denver’s leading integrated public relations and marketing agencies, Cohn Marketing is pleased to announce that Robin Lybarger and Cindy Jennings have been named Vice Presidents. Robin will assume the title of Vice President of Public Relations and Cindy will assume the title of Vice President of Marketing and Client Strategy. These promotions further empower these professionals in their leadership role at Cohn Marketing and recognize their contributions within our industry, with clients and in the community. Congratulations to Robin and Cindy! We applaud your achievements and …
Denver Post Interviews Chief Brand Strategist Jeff Cohn
COHN 04.19.09 newsCohn Marketing Owner and Chief Brand Strategist, Jeff Cohn, interviewed by The Denver Post.
Cohn Marketing Enhances Online Enterprise with Digital Strategist
COHN 04.15.09 newsRecognizing the ever-increasing importance of the digital and online spaces as well as a continued dedication to an integrated approach for achieving results for clients, Cohn Marketing welcomes Steve Chitwood as its Director of Digital Strategy and Online Marketing. In his role, Steve will be leading Cohn Marketing’s foray into the online integrated world and take the company to new heights within Web site development, SEO/SEM, microsites and much more. Previously, Steve owned and ran a Web/online firm for many years providing services to clients large and small around the country. He has served as …
Cohn Marketing Adds Power to its Strategic Force
COHN 04.13.09 newsAs part of its ongoing strategy to exceed client expectations and remain one of the leading integrated agencies in Denver, Cohn Marketing is pleased to welcome Debbie Berschling. Debbie will serve as a Senior Account Strategist with a focus on the retail and shopping center industries. In her role, Debbie will lead the day-to-day execution of client programs and partner on planning and team communications. Prior to working at Cohn Marketing, Debbie worked at Current, an Atlanta-based agency focused on shopping center accounts, where she managed a program for more than 100 malls around the …
Jeff Cohn to Share Best Practices in Brand Development with ULI
COHN 04.10.09 newsThe marketing and communications landscape is rapidly changing, and this change is creating a swell of opportunities for companies to enhance their brands through differentiation in the marketplace in order to rise above their competitors. On Thursday, April 16, Jeff Cohn, CEO and Chief Brand Strategist for Cohn Marketing, will explore how real estate developers, city planners, architects and others in the industry can capitalize on the changing landscape and brand themselves as leaders in their space. Jeff will be joined by a panel of marketing experts to share insights and best practices with the …
Cohn Marketing Adds OPX Biotechnologies to Sustainability Client Roster
COHN 03.30.09 newsThe Cohn Marketing team has implemented a major new business push resulting in a new biotechnology client based in Boulder. OPX Biotechnologies selected Cohn Marketing as its brand development and public relations agency. As the Rocky Mountain region's only certified brand strategists, Cohn Marketing will lead the company through a seven-step brand discovery process, including identifying points of differentiation, outlining goals and objectives and developing creative components. Additionally, the agency will develop and implement a strategic public relations plan to keep the industry and public apprised of OPX Biotechnologies' advancements in the world of clean …