Cohn Marketing Adds Power to its Strategic Force

As part of its ongoing strategy to exceed client expectations and remain one of the leading integrated agencies in Denver, Cohn Marketing is pleased to welcome Debbie Berschling. Debbie will serve as a Senior Account Strategist with a focus on the retail and shopping center industries. In her role, Debbie will lead the day-to-day execution of client programs and partner on planning and team communications. Prior to working at Cohn Marketing, Debbie worked at Current, an Atlanta-based agency focused on shopping center accounts, where she managed a program for more than 100 malls around the …

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Jeff Cohn to Share Best Practices in Brand Development with ULI

The marketing and communications landscape is rapidly changing, and this change is creating a swell of opportunities for companies to enhance their brands through differentiation in the marketplace in order to rise above their competitors. On Thursday, April 16, Jeff Cohn, CEO and Chief Brand Strategist for Cohn Marketing, will explore how real estate developers, city planners, architects and others in the industry can capitalize on the changing landscape and brand themselves as leaders in their space. Jeff will be joined by a panel of marketing experts to share insights and best practices with the …

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Cohn Marketing Adds OPX Biotechnologies to Sustainability Client Roster

The Cohn Marketing team has implemented a major new business push resulting in a new biotechnology client based in Boulder. OPX Biotechnologies selected Cohn Marketing as its brand development and public relations agency. As the Rocky Mountain region's only certified brand strategists, Cohn Marketing will lead the company through a seven-step brand discovery process, including identifying points of differentiation, outlining goals and objectives and developing creative components. Additionally, the agency will develop and implement a strategic public relations plan to keep the industry and public apprised of OPX Biotechnologies' advancements in the world of clean …

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Cohn Awarded ICSC and Home Builders Association of Metro Denver Programs

Cohn Marketing has been selected as agency of record for two pro-bono creative assignments supporting high profile awards programs in 2007. The International Council of Shopping Centers MAXI Awards, presented each year in October, acknowledge and honor the best in shopping center marketing around the world. The BAR Awards are presented by the Home Builders Association of Metro Denver and celebrate regional excellence in the homebuilding industry. For each program, Cohn Marketing will create the program’s theme, design, call for entries and supporting marketing materials. Cohn Marketing is proud to be a partner to each …

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Cohn Marketing Secures Coveted International Brand Development Awards

Cohn Marketing, an integrated brand, marketing, public relations and interactive agency in Denver, CO, was awarded two prestigious brand development awards for work created on behalf of Mont Blanc Gourmet, located in Denver and Cleveland-based Developers Diversified Realty’s Centros ISLA, located in Puerto Rico. The ReBrand 100® Global Awards are the highest recognition for brand rebuilding and redesign in the business arena, and the only global, juried program of its kind. More than 40 industries and 21 countries are represented among the 2009 winners. The jury panel of 10 included CEO for InterbrandHealth Jane Parker, …

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In A Sea of LEED, How Do You Brand A Truly Sustainable Place?

It seems that everywhere we turn, buildings, homes and communities are popping up with the promises of being green and truly sustainable. As the marketplace becomes more and more saturated, it is becoming harder for companies in the real estate industry to rely on LEED certification and green building as a true brand differentiator. Cohn Marketing’s Jeff Cohn will join leaders in sustainable community development and consulting, including Cohn Marketing clients DOMANI and Lend Lease, at the upcoming Sustainable Brands ’09 conference, May 31 through June 4, 2009, to examine sustainability as a brand driver …

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DMNews Applauds Personalized Campaign for RED Development

An industry leader in coverage of the direct marketing industry, DMNews, recently acknowledged Cohn Marketing for its creative campaign developed for RED Development. “Targeted. Personalized. Informative. Measurable. This effort from RED Development has all the elements needed for a successful campaign,” explains Martin Buchanan, DMNews contributor and executive creative director, managing director of Trone. “The smartly designed graphic at the top of the e-mail even has a personalized visual to match the vanity URL referenced in the body of the e-mail. All in all, it is tasteful and effective. Check out the DMNews Article.

A Laptop, an Americano and the Power of Brand Touchpoints by Jeff Cohn

From internationally-known coffee companies to independents in the industry, the coffee business has been in the news. My coffee experience will certainly not make the headlines in the Wall Street Journal, but likely offers some good business lessons to share with the readers of this publication that run coffee related businesses. The Power of Brand Touchpoints First, a little background. I’m a brand marketing guy. That means that I work with companies, large and small, to help them find their unique distinction in the marketplace and then my firm works side-by-side with their staffs to …

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Cohn Marketing Supports Client’s Brand with Social Media Strategy

For Mont Blanc Gourmet, Cohn Marketing’s team led a brand discovery session which resulted in a brand built on innovation. Currently underway are a series of integrated efforts to bring Mont Blanc’s innovative brand attributes to life. The goal is to consistently communicate the company’s differentiation in the specialty coffee and specialty foods marketplace, using new media strategies. A primary initiative of this plan is a blog authored by Mont Blanc Gourmet CEO Michael Szyliowicz. Cohn Marketing’s PR Team recommended a corporate blog to position Mont Blanc Gourmet as a thought leader and authority in …

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Cohn Marketing lends profitable hand in partnership marketing

Cohn Marketing recently launched VenuXP, a resource for shopping centers and retail real estate developers to create valuable new business opportunities. VenuXP proactively markets its network of more than 1,000 shopping centers to brands looking to launch or promote products and services in consumer-focused environments. Born out of a desire to help the retail industry realize a larger portion of alternative revenue through mobile marketing and promotional tours, VenuXP has mapped out a national network of venues that spans the U. S. and includes Puerto Rico, Canada and Brazil. The result of this expansive portfolio …

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