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Posts Categorized ‘news’
Real Reporters Boost Media Training
Andrea Drabczyk 02.16.10 newsCohn Marketing’s Immersion Media Training program focuses on detailed instruction for communicating with print, broadcast, radio and online press, including mock interviews and recorded sessions on camera with actual reporters. We do our homework on every client and its industry to ensure we make the interviews as real as possible. In fact, we demonstrate what a reporter writing a web story might take away from a five-minute interview. Our training does more than just prepare participants for an interview. The program is a foundation for building lasting relationships with the media that will benefit your …
Jeff Cohn and Robin Lybarger to Speak at Real Estate Conference
Andrea Drabczyk 02.15.10 newsThe International Council of Shopping Centers (ICSC) hosts its Fusion conference in Chicago on March 1–3, 2010, for marketing and specialty leasing professionals. Cohn will be a panel participant in “The Business Justification for Using Social Media” and Lybarger will lead a roundtable discussion, “Using Social Media as a Vehicle for Crisis Communications.”
Cohn Marketing Adds Niche Travel Company to Interactive and Online Portfolio
COHN 02.09.10 newsAmazing Journeys, a niche travel company based in Pennsylvania, recently selected Cohn Marketing as its agency of record to guide interactive and online strategy and implementation. Focused on the travel needs of the Jewish singles market, Amazing Journeys has organically built a strong clientele since opening in 2000, organizing more than 70 cruises and tours. Now the company is looking toward the future, particularly in the realms of online and social media marketing. Cohn Marketing will design, develop and launch a new Amazing Journeys website, enhancing the aesthetic appeal and usability while still serving as …
“Shopping with a Good Friend” Launches in Canada
COHN 02.07.10 newsCohn Marketing and Guildford Town Centre successfully launched the center’s new brand “Shop with a Good Friend” over the holiday season. The center is located in Surrey, British Columbia and boasts one of the most culturally diverse communities. The campaign incorporates the very thing that makes Surrey so great—its people. The shopping center has been a long-time community cornerstone for the diverse people of Surrey, and Guildford Town Centre has served as a familiar friend to its many life-time shoppers since the 1960′s. As such, the “Shop with a Good Friend” campaign features real Surrey …
If it Swims, We Brand It: Cohn Expands Seattle Fish Marketing to Sister Company
COHN 02.04.10 newsAs a result of Cohn Marketing’s successful rebranding for Denver-based Seattle Fish Company, the agency has expanded marketing efforts to include SFC’s Kansas City-based sister company, Seattle Fish Company International. Seattle Fish Company hired Cohn Marketing in 2008 for Brand Development/Execution and PR services. For SFCI, Cohn Marketing leveraged the success of the Seattle Fish Company brand, creating a customized color palette to give the Kansas City company a unique identity. Projects included development of a new website, SeattleFishKC.com Highlights of the project include the development of biweekly email Market Reports—part of the company’s effort …
Cohn Marketing Signs Dynamic Speaker for Brand Development
Andrea Drabczyk 02.02.10 newsShari Harley improves organizations by teaching people how to communicate with one another, which establishes trust and resolves issues. With a book launch approaching, Ms. Harley hired Cohn Marketing to develop her own outward communications to carry the same impact that she effects inside companies. Watch soon for her first book, Where Did My Customers Go?, publishing soon.
Denver PR Blog Publishes Jeff Cohn’s Predictions for PR in 2010
COHN 01.14.10 newsCohn Marketing’s CEO and Chief Brand Strategist, Jeff Cohn, shares his predictions for PR in 2010 on Denver PR Blog. Visit his post to see what he had to say.
Cohn Client Brainstorms GREEN
COHN 01.05.10 newsWill Sarni, founder and CEO of DOMANI, was recently selected to moderate two panel discussions at Fortune’s upcoming Brainstorm: GREEN conference. The panels will focus on the why companies need a global water strategy and the business opportunities with solving global water scarcity challenges. Sarni is currently writing a book titled, Global Water Strategies which will be published by Earthscan. Sarni has more than 30 years of experience providing sustainability and environmental consulting services to private and public sector enterprises. In business for more than 10 years, DOMANI’s diverse client list includes Fortune 500 companies, …
A Holiday Gift for All of the Senses
COHN 12.28.09 newsCohn Marketing has the pleasure of working with chocolate innovator, Mont Blanc Gourmet. Their Chief Chocolatier, Michael Szyliowicz, recently created a tome on the history and intricacies of chocolate that this holiday season Cohn Marketing helped to pair with a chocolate tasting kit that combines information from the book, glass vials of olfactory sensations, and an interactive tasting wheel found on their website. With comments like “this is the best gift I’ve ever received from a supplier” the gift has gone over exceedingly well. Mont Blanc Gourmet supplies chocolate, caramel, and pretty much any other …