The Best Kind of Message Comes On a Bottle

Mont Blanc launched a personalized, pre-conference direct mail campaign delivered to a highly-targeted group of restaurant professionals who were planning to be in attendance at the National Restaurant Association’s trade show, NRA Show 2010, in Chicago from May 21–24. With a creative spin on the tired ”Message in a Bottle” theme, Cohn Marketing developed a multi-faceted campaign that aimed to secure as many conference appointments and booth visits as possible. The campaign included a direct mail piece—a trifold brochure that was adhered to a traditional 64 oz. Mont Blanc syrup bottle and put through the mail—and …

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Cohn Marketing Raises the Bar with Facebook Tab and iPhone App

Cohn Marketing has launched a fully customized tab on its Facebook page this past week, leading in the evolution of Facebook as one of the top online marketing spaces. The “About Us” tab incorporates flash, RSS feeds, and other specialized elements to give a new spin on the company and help demonstrate Cohn’s potential for current and future clients. Tied in with the launch of the tab was the chance to win a free online media audit if you were to “Like” Cohn Marketing’s Facebook page by May 7. The audit includes an analysis of …

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ICSC REConomics: Real Results for a Leading Retail Real Estate Event

The International Council of Shopping Centers (ICSC) enlisted Cohn Marketing to create a program to generate a new level of “buzz” to increase registrations for RECon 2010, the world’s largest and most comprehensive retail real estate convention. Cohn Marketing created REConomics, a high-impact, energetic video that powerfully communicates key reasons and rationale for attending RECon in 2010. The video incorporates fun, graphically appealing design elements with music to capture and captivate the viewer. Using a series of emails, a dedicated landing page and social media integration—including an engaging new tab on the ICSC Facebook page—the …

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New Faces at Cohn Marketing

Cohn Marketing expanded its staff to accommodate the needs of a growing client roster with four new hires. Brandy Radey joins the five-person public relations team as Senior PR Strategist, bringing 12+ years of experience expanding travel and tourism, education, public policy and financial industry experience. Kari Coughlin, Senior Account Strategist, has come on board to lead the efforts of Cohn Marketing’s Puerto Rico portfolio, having worked previously with Walgreen’s Puerto Rico marketing efforts. Coughlin also brings a wealth of healthcare experience. The interactive department received an injection of two new additions via Trevor Emory …

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Fiscal Inertia Syndrome Video a Hit at BMA Gold Key Awards

Spoofing both the economic downturn and the marketing challenges facing marketers and agencies today, the goal of the video was to add some lightness to what has been a bit of a hard go for some companies in 2009. But not to fear, the Marketing Genie is here. Take a look!

ShopTheJobs.com Wins at Colorado BMA Gold Key Awards

The website design work done by Cohn Marketing on behalf of ShopTheJobs.com, a niche job search web portal, was rewarded with a silver Gold Key Award. The company is a joint venture between two recruitment companies to merge and create a more formidable market presence.

A Bright Future Ahead for Guildford Town Centre

As the Surrey-centered Guildford Town Centre emerges into its long-awaited redevelopment phase, Cohn Marketing helped to launch an on-brand supporting campaign to carry the mall through this exciting process. The perfect extension of the bold “Shop with a Good Friend” (SWAGF) campaign, “Rich History. Bright Future.” is immediately distinguishable from the parent brand without straying too far. In order to accomplish this, we utilized approved brand elements that have been less prominent in current applications. Further, we used messaging that echoes the easygoing optimism of SWAGF while leveraging the Centre’s past and future. This versatile, …

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QuinceIsla.com Launches with a Warm Welcome from Puerto Rico

In a further step to engage the coming-out parties, quinceaneras, of soon-to-be-fifteen-year-old girls, Centros Isla launched QuinceIsla.com. The site is speaks directly to the target audience and engages the girls via fun design and areas to share stories and send invitations, as well as integrated Facebook communication that saw 175 fans within just three days of launch.

Cohn Marketing Celebrates Record Week by Signing Eight New Clients

What a way to end a quarter – by bringing on eight new clients in just a week. The clients and their needs ranged across the core capabilities of Cohn from brand development, social media strategy and website re-design, to PR and direct marketing campaigns, with clients such as Arrow Electronics, Genie Lens/SolOptics/GloOptics, Noerr Holiday programs, ProLogis and others.

Cohn Marketing Takes Home 2010 MAXI and REBRAND 100 Global Awards

Cohn Marketing was recently honored for its work with various clients in two prestigious industry awards events – the 2010 U.S. MAXI Awards and the REBRAND 100 Global Awards. The MAXI Awards, held during the International Council of Shopping Center’s Fusion Conference, are the shopping center industry’s highest marketing honor. Cohn Marketing clients were recognized with one MAXI Gold award and three MAXI Silver awards for a variety of programs created on behalf of clients Developers Diversified Realty and Chicago’s Yorktown Center, making the company the most recognized marketing and PR agency at the event. …

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