Travel Site Launched by Interactive Team

What do Prague, Hawaii, New Zealand and Costa Rica all have in common? They are trips available on the newly relaunched AmazingJourneys.net website designed and developed by the Cohn Marketing creative and interactive teams. The site gave Amazing Journeys, a specialty travel service for single Jewish travelers, an attractive way to showcase trips, past and present, as well as the travelogues and fantastic reviews from many (repeat) travelers. Travelers can now reserve their trips online, peruse reviews and testimonials and see what new trips are coming  in the next year.

Sustainable Custom Uniform Websites LookToEvolve.com Launches

If you’re looking to evolve your brand, your sustainable program or just want to have well-dressed employees in high-quality uniforms, then local company Evolve should be your first call. The company recently launched a newly designed site in collaboration with Cohn Marketing’s interactive and creative teams. The site is optimized and targeted for companies in the food and beverage, service and other large-scale uniform needs companies. Some of the clients include DIRECTV, Chipotle Mexican Grill and Grainger. Ride-alongs, typically reserved for police forces, are conducted by the Evolve design team to create custom designed uniforms …

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Bloomberg TV Highlights Developers Diversified’s Online Community – ShopStar

In June 2010, Cohn Marketing worked with Developers Diversified Realty to launch ShopStar, an online reward platform that integrates social media with online, experiential and traditional marketing strategies, allowing properties to connect with customers in a multitude of mediums. As online and social media platforms evolve, more and more media attention is being placed on how different industries are utilizing online applications as a marketing tool. Recognizing the rise in online and social media within the retail industry, Bloomberg Television recently did a feature story about different online strategies amongst shopping centers. Developers Diversified Realty’s …

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Cohn Marketing joins the Colorado Cleantech Industry Association

The Colorado Cleantech Industry Association represents the interests of the state’s cleantech industry. Its mission is to further establish Colorado as a world leader in clean technology by providing representation and advocacy, a unified voice, relevant programming and capacity development. Cohn’s increasing involvement with clean technology focused clients prompted the company to support CCIA with both membership and participation. Cindy Jennings, Cohn Marketing’s Vice President of Client Strategy and practice leader for sustainability and clean technology has also joined the Policy Committee using her resources law and policy education and experience to help support venture …

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Back to School Success for Centros Isla

Centros Isla’s Back to School online marketing initiatives were a great success. Merchants at the 15 Centros Isla participated by providing offers for the everyday Back to School shopper, along with additional offers exclusively for Isla Gift Card users. The offers were posted on CentrosIsla.com and supported through branded emails, online and Facebook ads, radio spots and in-mall collateral, all of which pushed viewers back to CentrosIsla.com for offer details. The campaign resulted in a 96% increase in website traffic over last year’s campaign, with an 88% increase in unique visitors which were double the total …

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Avant-Garde Rewards Program Engages Shoppers Online

Developers Diversified recently launched an online rewards program to engage consumers in an online medium they embrace–social media. ShopStar is an interactive online community that brings together like-minded consumers and provides value to shoppers across the country. Leveraging two of today’s most popular social media platforms–Facebook and Twitter–Cohn Marketing designed and developed an online hub for a fun, tight-knit and customer-focused retail and entertainment community that offers surprises and perks throughout the year. The goal: offer Developers Diversified customers the same convenience, value and community commitment found in the centers in a space where customers …

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Building on a Good Thing

Cohn Marketing was awarded the opportunity to redevelop Developers Diversified Realty’s corporate advertising campaign for 2011. This exciting process will yield a campaign that highlights Developers Diversified Realty’s corporate capabilities, reinforces the existing brand platform and messaging and strengthens the company’s position as a leader in the retail development industry—all while maintaining the brand look and feel. Once established, this campaign will be executed through six different print ads, a property portfolio DVD and all 2011 ReCon booth graphics.

Cohn’s 2010 Hires Bring Vast Experience and a Brand New Flavor

2010 has been seasoned by several additions to the Cohn Marketing team. The new flavor has got quite a kick, reigning in talent across the table from account service and public relations to interactive and web development. Brandy Radey, Senior PR Strategist, adds more than a decade of experience in marketing communications and public relations to the Cohn Marketing mix, with special expertise in strategic planning, media relations, public affairs and community outreach. Kari Coughlon, Senior Account Strategist, has equal years of marketing experience in both the retail and health care industries, having worked with Centura …

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Coffee (and Brand) Talk With L.M. Zuckerman & Company

Cohn recently was retained by L.M. Zuckerman & Company for brand development, brand expression and website redesign services. With headquarters in Great Neck, N.Y., L.M. Zuckerman & Company is a wholesale dealer in soluble coffee, serving clients in the U.S. and throughout the world with a broad range of coffee types and qualities from sources that include Columbia, Brazil, India and Mexico. For more information on L.M. Zuckerman & Company, visit http://lmzco.com/

Puerto Rican Photo Contest “Isla Flash” Launches

Cohn Marketing and Centros Isla just launched an exciting new website, CentrosIslaFlash.com, to host the group of shopping centers’ latest contest, Isla Flash, on June 1st. Centros Isla, owned and operated by Developers Diversified Realty, is the largest network of shopping centers in Puerto Rico, comprised of 15 locations throughout the island. The malls currently offer the Isla Gift Card, a gift card accepted at all 15 malls. The launch of the contest coincides with the launch of a second gift card that will be sold exclusively at the Centros Isla, but is redeemable anywhere …

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