Cohn Marketing BrandStand
Posts Categorized ‘news’
WildCharge Selects Cohn Marketing to Power Its Brand
COHN 03.10.08 newsSay goodbye to bulky chargers, adapters and cords. Thanks to WildCharge, you’ll never need to plug in your wireless phone, I-Pod and other handheld electronics again. The company is taking the electronic charging process wireless and has partnered with Cohn Marketing to develop and energize its brand. WildCharge selected Cohn, the only Brand Establishment agency in the region, based on its extensive expertise in brand development and branding. In preparation for a launch of its charged-up product suite, Cohn will explore the brand essence of WildCharge and identify the best way to position the company’s …
Public Relations, Creative and New Business Departments Expanded
COHN 02.21.08 newsCohn Marketing stops at nothing to fit the best of the best inside its walls. The agency is proud to welcome Kate Horsch, Teri Springer and Rachelle Folsom to its existing team and they are already making a big difference. As a senior public relations account executive, Kate is responsible for the development and execution of public relations initiatives – strategic planning, media relations, crisis communications and results tracking – for a variety of clients. She has produced award-winning public relations campaigns that generated high-impact results for her clients. To round out the creative team, …
The Orchard’s Brand Blooms at Cohn Marketing
COHN 02.11.08 newsForest City Commercial Management tapped Cohn Marketing to handle the brand development, marketing, campaign development and PR strategy for The Orchard Town Center in Westminster, CO. The Orchard is a lifestyle center created to fulfill the needs of the retail starved customer in Westminster, Broomfield, Brighton and points beyond. Using the positioning statement “The First Thing You’ll Buy Yourself is Time” the campaign focuses on customers that have had to endure long trips to other shopping destinations while building brand recognition in the markets. Cohn Marketing was also asked to develop public relations and media …
Jeff Cohn Recognized and Certified in Brand Development
COHN 02.01.08 newsThe Brand Establishment, the only national organization that certifies brand development experts, announced today that Jeff Cohn achieved the designation of Certified Brand Strategist (CBS). Jeff is the only brand specialist in the Rocky Mountain Region with this exclusive designation. To achieve this accomplishment, Jeff went through an intensive training curriculum led by respected professors, agency leaders and brand experts worldwide over an 18-month period. “The certification process is like graduate school in brand development,” says Jim Hughes, founder of The Brand Establishment and a nationally recognized expert in the field. “The CBS designation allows …
Cohn Marketing unifies brand strategy for Spinnaker
COHN 11.20.07 newsSpinnaker, a leading provider of end-to-end supply chain services, recently acquired a well-known provider of procurement and materials management solutions. Historically, Spinnaker relied on existing relationships and referrals to sustain and develop business. The acquisition created an opportunity for tremendous growth, but they needed to find a new way to tell their story. Spinnaker realized it had to bring in help to maximize the opportunity. The company had never used an agency before, but they turned to Cohn Marketing to create a unified branding, marketing, advertising and PR strategy. Cohn Marketing created a holistic strategy …
Right ‘Words’ found for leading shopping center company
COHN 10.19.07 newsWords – simple and powerful – are the foundation for all human communication. A single word creates a feeling, sets a mood, expresses an emotion or creates a call to action. The idea of the perfect word drives the new “Words” advertising campaign Cohn Marketing fashioned for Developer’s Diversified Realty, with more than 740 retail centers in 45 states. It is a follow-up to the award-winning “Ampersand” campaign created two years ago by Cohn Marketing. The “Words” campaign uses copy, photography and design to send a stylish and contemporary message. The copy is concise, uncluttered …
Internationally recognized for innovative marketing and PR programs
COHN 10.02.07 newsNEW ORLEANS – The evening was black-tie but the results were golden. Cohn Marketing had the Midas touch at the recent International Council of Shopping Centers fall conference, delivered two MAXI gold and two MAXI silver awards for our clients. The ICSC MAXI Award is the international shopping center industry’s highest marketing honor. The 2007 awards were announced Oct. 17 at the Ernest N. Morial Convention Center in New Orleans, LA. Three of the MAXI awards were for projects Cohn Marketing completed for Developers Diversified Realty. MAXI gold in Community Relations went to Kids With …
Cohn Marketing brings brand to life in Puerto Rico
COHN 09.26.07 newsBusinesses dream of situations that allow them to meld marketing and culture seamlessly into a successful campaign. Developers Diversified Realty and Cohn Marketing did just that with a recent re-branding initiative in Puerto Rico. Cohn Marketing and Developers Diversified Realty, owner of the largest portfolio of shopping centers in Puerto Rico, believed that gift cards – a concept previously unfamiliar on the island – would help unify the centers under one brand. But launching a gift card program came with some challenges. How would we change the misconception that gift cards are credit cards? How …
Efforts for Developers Diversified Realty score Colorado PR awards
COHN 09.18.07 newsThe Colorado Chapter of the Public Relations Society of America awarded Cohn Marketing and Developers Diversified Realty a Gold Pick and Silver Pick award. These are the top awards for accomplishments in Colorado. The Gold Pick was for publicity generated by the Fashion Project at Tamarac Square, a four-week fashion contest at a small, boutique-focused center. The event was a huge success, creating regional buzz and significant media attention. Cohn Marketing led the charge in generating a publicity value that exceeded $1.2 million. The Silver Pick was won for Bow Wow Vows, the world's largest …
Cohn Marketing Defines Business Strategy for Mont Blanc Gourmet
COHN 09.12.07 newsFrustrated by the competitive nature of the specialty coffee and beverage industries, Mont Blanc Gourmet came to its long-time marketing partners at Cohn Marketing to identify a roadmap for the future. Working as a client/agency team, the group spent several months looking at what was and was not working and developed a four-point business strategy for 2007 and beyond. The strategy is focused on building on Mont Blanc Gourmet’s successful private label initiatives for major QSR and coffee industry players, such as Peet’s Coffee and Tea and Krispy Kreme Donuts. But the plan also expands …