Cohn Awarded ICSC and Home Builders Association of Metro Denver Programs

Cohn Marketing has been selected as agency of record for two pro-bono creative assignments supporting high profile awards programs in 2007. The International Council of Shopping Centers MAXI Awards, presented each year in October, acknowledge and honor the best in shopping center marketing around the world. The BAR Awards are presented by the Home Builders Association of Metro Denver and celebrate regional excellence in the homebuilding industry. For each program, Cohn Marketing will create the program’s theme, design, call for entries and supporting marketing materials. Cohn Marketing is proud to be a partner to each …

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Cohn Marketing Secures Coveted International Brand Development Awards

Cohn Marketing, an integrated brand, marketing, public relations and interactive agency in Denver, CO, was awarded two prestigious brand development awards for work created on behalf of Mont Blanc Gourmet, located in Denver and Cleveland-based Developers Diversified Realty’s Centros ISLA, located in Puerto Rico. The ReBrand 100® Global Awards are the highest recognition for brand rebuilding and redesign in the business arena, and the only global, juried program of its kind. More than 40 industries and 21 countries are represented among the 2009 winners. The jury panel of 10 included CEO for InterbrandHealth Jane Parker, …

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In A Sea of LEED, How Do You Brand A Truly Sustainable Place?

It seems that everywhere we turn, buildings, homes and communities are popping up with the promises of being green and truly sustainable. As the marketplace becomes more and more saturated, it is becoming harder for companies in the real estate industry to rely on LEED certification and green building as a true brand differentiator. Cohn Marketing’s Jeff Cohn will join leaders in sustainable community development and consulting, including Cohn Marketing clients DOMANI and Lend Lease, at the upcoming Sustainable Brands ’09 conference, May 31 through June 4, 2009, to examine sustainability as a brand driver …

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DMNews Applauds Personalized Campaign for RED Development

An industry leader in coverage of the direct marketing industry, DMNews, recently acknowledged Cohn Marketing for its creative campaign developed for RED Development. “Targeted. Personalized. Informative. Measurable. This effort from RED Development has all the elements needed for a successful campaign,” explains Martin Buchanan, DMNews contributor and executive creative director, managing director of Trone. “The smartly designed graphic at the top of the e-mail even has a personalized visual to match the vanity URL referenced in the body of the e-mail. All in all, it is tasteful and effective. Check out the DMNews Article.

A Laptop, an Americano and the Power of Brand Touchpoints by Jeff Cohn

From internationally-known coffee companies to independents in the industry, the coffee business has been in the news. My coffee experience will certainly not make the headlines in the Wall Street Journal, but likely offers some good business lessons to share with the readers of this publication that run coffee related businesses. The Power of Brand Touchpoints First, a little background. I’m a brand marketing guy. That means that I work with companies, large and small, to help them find their unique distinction in the marketplace and then my firm works side-by-side with their staffs to …

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Cohn Marketing Supports Client’s Brand with Social Media Strategy

For Mont Blanc Gourmet, Cohn Marketing’s team led a brand discovery session which resulted in a brand built on innovation. Currently underway are a series of integrated efforts to bring Mont Blanc’s innovative brand attributes to life. The goal is to consistently communicate the company’s differentiation in the specialty coffee and specialty foods marketplace, using new media strategies. A primary initiative of this plan is a blog authored by Mont Blanc Gourmet CEO Michael Szyliowicz. Cohn Marketing’s PR Team recommended a corporate blog to position Mont Blanc Gourmet as a thought leader and authority in …

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Cohn Marketing lends profitable hand in partnership marketing

Cohn Marketing recently launched VenuXP, a resource for shopping centers and retail real estate developers to create valuable new business opportunities. VenuXP proactively markets its network of more than 1,000 shopping centers to brands looking to launch or promote products and services in consumer-focused environments. Born out of a desire to help the retail industry realize a larger portion of alternative revenue through mobile marketing and promotional tours, VenuXP has mapped out a national network of venues that spans the U. S. and includes Puerto Rico, Canada and Brazil. The result of this expansive portfolio …

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FLO (First Liquid Obsession) Water goes with Cohn Marketing

After struggling with several agencies and design firms, Denver-based FLO Water turned to Cohn Marketing to design and package its retail bottled water product as part of its national launch. FLO is positioned as water for the urban, cosmopolitan customer. To maximize its shelf appeal, Cohn Marketing proposed a multiple labeling strategy that identifies various ways people FLO in their lives. Using action photography and bright colors, the labels pop off of retail shelves and present FLO as the next big thing in the bustling water industry.

Cohn Marketing completes brand development for Seattle Fish Co.

Seattle Fish Company joins fins, gills and scales with Cohn Marketing in an out-of-water journey of brand discovery, defining the linchpins that have kept it strong and will be the basis of its future. What began as a humble fish market in downtown Denver now claims distinction as one of the largest seafood wholesale distributors west of the Mississippi River. For 90 years the company has sold seafood in peak condition while offering unparalleled customer satisfaction. To help build upon this 1918 business venture, Cohn will work with Seattle Fish to redefine its brand strategy …

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Emphasis Placed on Interactive Department at Cohn Marketing

The online world continues to expand at an unbelievable rate and building brands through online and interactive media is becoming even more essential in today’s marketplace. To ensure clients are well positioned in the online space, Cohn Marketing recently hired Online/Interactive Brand Designer Luke Van Deman to lead these efforts for the agency. Luke is responsible for identifying solutions to help clients build their brand through online initiatives. Growing up in the Silicon Valley with a father in the technology field, the online world is simply second nature for Luke. He is not only a …

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