FLO (First Liquid Obsession) Water goes with Cohn Marketing

After struggling with several agencies and design firms, Denver-based FLO Water turned to Cohn Marketing to design and package its retail bottled water product as part of its national launch. FLO is positioned as water for the urban, cosmopolitan customer. To maximize its shelf appeal, Cohn Marketing proposed a multiple labeling strategy that identifies various ways people FLO in their lives. Using action photography and bright colors, the labels pop off of retail shelves and present FLO as the next big thing in the bustling water industry.

Cohn Marketing completes brand development for Seattle Fish Co.

Seattle Fish Company joins fins, gills and scales with Cohn Marketing in an out-of-water journey of brand discovery, defining the linchpins that have kept it strong and will be the basis of its future. What began as a humble fish market in downtown Denver now claims distinction as one of the largest seafood wholesale distributors west of the Mississippi River. For 90 years the company has sold seafood in peak condition while offering unparalleled customer satisfaction. To help build upon this 1918 business venture, Cohn will work with Seattle Fish to redefine its brand strategy …

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Emphasis Placed on Interactive Department at Cohn Marketing

The online world continues to expand at an unbelievable rate and building brands through online and interactive media is becoming even more essential in today’s marketplace. To ensure clients are well positioned in the online space, Cohn Marketing recently hired Online/Interactive Brand Designer Luke Van Deman to lead these efforts for the agency. Luke is responsible for identifying solutions to help clients build their brand through online initiatives. Growing up in the Silicon Valley with a father in the technology field, the online world is simply second nature for Luke. He is not only a …

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WildCharge Selects Cohn Marketing to Power Its Brand

Say goodbye to bulky chargers, adapters and cords. Thanks to WildCharge, you’ll never need to plug in your wireless phone, I-Pod and other handheld electronics again. The company is taking the electronic charging process wireless and has partnered with Cohn Marketing to develop and energize its brand. WildCharge selected Cohn, the only Brand Establishment agency in the region, based on its extensive expertise in brand development and branding. In preparation for a launch of its charged-up product suite, Cohn will explore the brand essence of WildCharge and identify the best way to position the company’s …

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Public Relations, Creative and New Business Departments Expanded

Cohn Marketing stops at nothing to fit the best of the best inside its walls. The agency is proud to welcome Kate Horsch, Teri Springer and Rachelle Folsom to its existing team and they are already making a big difference. As a senior public relations account executive, Kate is responsible for the development and execution of public relations initiatives – strategic planning, media relations, crisis communications and results tracking – for a variety of clients. She has produced award-winning public relations campaigns that generated high-impact results for her clients. To round out the creative team, …

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The Orchard’s Brand Blooms at Cohn Marketing

Forest City Commercial Management tapped Cohn Marketing to handle the brand development, marketing, campaign development and PR strategy for The Orchard Town Center in Westminster, CO. The Orchard is a lifestyle center created to fulfill the needs of the retail starved customer in Westminster, Broomfield, Brighton and points beyond. Using the positioning statement “The First Thing You’ll Buy Yourself is Time” the campaign focuses on customers that have had to endure long trips to other shopping destinations while building brand recognition in the markets. Cohn Marketing was also asked to develop public relations and media …

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Jeff Cohn Recognized and Certified in Brand Development

The Brand Establishment, the only national organization that certifies brand development experts, announced today that Jeff Cohn achieved the designation of Certified Brand Strategist (CBS). Jeff is the only brand specialist in the Rocky Mountain Region with this exclusive designation. To achieve this accomplishment, Jeff went through an intensive training curriculum led by respected professors, agency leaders and brand experts worldwide over an 18-month period. “The certification process is like graduate school in brand development,” says Jim Hughes, founder of The Brand Establishment and a nationally recognized expert in the field. “The CBS designation allows …

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Cohn Marketing unifies brand strategy for Spinnaker

Spinnaker, a leading provider of end-to-end supply chain services, recently acquired a well-known provider of procurement and materials management solutions. Historically, Spinnaker relied on existing relationships and referrals to sustain and develop business. The acquisition created an opportunity for tremendous growth, but they needed to find a new way to tell their story. Spinnaker realized it had to bring in help to maximize the opportunity. The company had never used an agency before, but they turned to Cohn Marketing to create a unified branding, marketing, advertising and PR strategy. Cohn Marketing created a holistic strategy …

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Right ‘Words’ found for leading shopping center company

Words – simple and powerful – are the foundation for all human communication. A single word creates a feeling, sets a mood, expresses an emotion or creates a call to action. The idea of the perfect word drives the new “Words” advertising campaign Cohn Marketing fashioned for Developer’s Diversified Realty, with more than 740 retail centers in 45 states. It is a follow-up to the award-winning “Ampersand” campaign created two years ago by Cohn Marketing. The “Words” campaign uses copy, photography and design to send a stylish and contemporary message. The copy is concise, uncluttered …

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Internationally recognized for innovative marketing and PR programs

NEW ORLEANS – The evening was black-tie but the results were golden. Cohn Marketing had the Midas touch at the recent International Council of Shopping Centers fall conference, delivered two MAXI gold and two MAXI silver awards for our clients. The ICSC MAXI Award is the international shopping center industry’s highest marketing honor. The 2007 awards were announced Oct. 17 at the Ernest N. Morial Convention Center in New Orleans, LA. Three of the MAXI awards were for projects Cohn Marketing completed for Developers Diversified Realty. MAXI gold in Community Relations went to Kids With …

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