Cohn Marketing BrandStand
Posts Categorized ‘news’
Alone with COHN: Andrea Drabczyk
COHN 02.01.12
digital In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Name: Andrea Drabczyk Title: Digital Project Coordinator Years at COHN: 3 years If you weren’t mastering the world of Digital, what would you be doing? What did you want to be when you grew up? That’s a good question… I’m pretty sure I dreamed of being everything from a veterinarian (that is, until I learned …
ValuText and a $10,000 Donation to Your Group/Organization
Lisa Wieting 01.12.12
news ValuText, recently featured in The New York Times and Forbes, is a mobile discount program that sends real-time offers via text message to opted-in users when they are at and ONLY when they are at) a participating shopping center. The program eliminates the need to activate an application or print a coupon, allowing for quick, convenient and easy redemption when they are most relevant—when you are shopping at your local center. 27 shopping centers in 16 communities (see list below) are the first shopping centers in the country to have this cutting-edge program and we …
New Year. New Brand. New Site.
Jeff Cohn 01.05.12
news Marketing firms like to change their brand identity and websites all the time. I think it’s part of the industry’s DNA. Sometimes it’s just an update. Sometimes it’s a way to engage and inspire the internal teams. Sometimes it’s just an expression of their culture. As we looked ahead at 2012, we knew it was time for an overhaul of our brand. It had been several years since we reviewed our identity. Our website was painfully out of date. And, we were hardly telling our brand story of what we do for our clients and …
Cohn Southwest Lands Another Industry Giant
COHN 11.09.11
news Cohn Southwest, the Dallas extension of brand development stalwart Cohn Marketing, has been selected by Galleria Dallas for ongoing brand development and marketing strategy as its Agency of Record. Consistently recognized as one of the most popular and celebrated shopping destinations in the U.S., Galleria Dallas is a 1.9 million square foot shopping center that hosts 19 million visitors each year. “It has been a very exciting few months for Cohn Southwest. Galleria Dallas is one of the few shopping destinations that is known worldwide, and we are so pleased, honored and thrilled to be …
Cohn Wins Four New Clients
COHN 11.08.11
news Cohn Marketing has been selected by four new clients for brand development services. These new clients are Galleria Dallas, Serramonte Center, Lerner Enterprises and RK Mechanical—three of which fall within Cohn’s primary vertical market: retail real estate. “In the past six months, we’ve seen a lot more activity in the retail real estate space, which is a positive sign about financial health of the industry,” said Jeff Cohn, owner and chief brand strategist at Cohn. “As more companies begin to rethink and reenergize their marketing efforts to grow business, our retail expertise has us in …
SRS Real Estate Partners Selects Cohn Marketing
COHN 09.21.11 newsCohn Marketing has been selected by SRS Real Estate Partners to assist with brand identity enhancements and strategy. SRS Real Estate Partners is the largest national real estate company in the country exclusively dedicated to retail services. “One of the things that attracted us to Cohn Marketing was its ability to build on a company’s foundation, past successes and legacy to tell its ‘brandstory’ more effectively to a highly-targeted audience,” said Randa McMinn, vice president of marketing at SRS Real Estate Partners. “SRS has a very rich and unique story to tell in the market, …
Cohn Wins Two National BMA Awards
COHN 07.06.11 newsThe Business Marketing Association (BMA), the leading marketing association for business-to-business marketers and communicators, today announced Cohn Marketing as a “Best of Category” winner in the Multi-Touch Program and Facebook Program divisions of the 2011 B2 Awards. The B2 Awards, formerly known as the Pro-Comm Awards, recognize national excellence in business-to-business marketing. Cohn Marketing was recognized for its philanthropic, 10-year anniversary effort “Cohn Gives Back to ‘The Power of 10’” and its acclaimed holiday program “The Noerr Programs: Santa Goes Social.” Other notable B2 winners include industry giants Accenture, Siemens, Hewlett-Packard and Monsanto. “This is …
Cohn Marketing Wins Two Peak Awards from the AMA
COHN 06.20.11 newsCohn Marketing won a Bronze Peak Award in Online Marketing and a Peak Award in Social Media/Viral Marketing from the Colorado Chapter of the American Marketing Association for its “BeMerrySanta Goes Social” program. The Peak Awards recognize top marketing programs throughout the State. “Online marketing, rooted in brand, is a critical element to communications programs today,” said Jeff Cohn, CEO and chief brand strategist for Cohn Marketing. “The online landscape offers the opportunity to develop measurable programs that can be directly linked back to business success, which makes it a really exciting medium to work …
Cohn Marketing Wins Five BMA Awards
COHN 04.25.11 newsCohn Marketing was awarded five Business Marketing Association Colorado (BMA) Awards at the 2011 ceremony held at The Wildlife Experience on Friday, April 22. The BMA Awards recognize the best business-to-business work in Colorado as well as the best creative talent, top account teams and premier marketing firms. Best Creative of the Year: Cohn Marketing’s “Power of 10″ Gold Key for B2B Self-Promotion: Cohn Marketing’s “Power of 10″ Gold Key for Social Media – Facebook Page/Tab: The Noerr Programs’ “Santa Goes Social” Gold Key for Product Literature/Collateral Material – Product- or Service-Specific Brochure or Catalog: …
Cohn Marketing Staffing Social Media Pavilion at RECon 2011
COHN 03.29.11 newsAs part of a new addition to the annual Global Retail Real Estate Convention (RECon) in Las Vegas, the International Council of Shopping Centers (ICSC) has asked Cohn Marketing to staff and program the new Social Media Pavilion, which is designed to inform and educate convention attendees on the evolution of social media in retail today. RECon, which will occur May 22 to 25 at the Las Vegas Convention Center, is the world’s largest gathering of retail real estate professionals, and it attracts an international audience of 30,000 attendees. With up to 18 flat-screen monitors …