Cohn Marketing BrandStand
Posts Categorized ‘digital’
COHN Digital Five: 5/4/2012
COHN 05.04.12 digitalClickthrough Rates May Matter Even Less than We Thought — http://adage.com/article/digital/click-rates-matter-thought/234330/ Highlights: The arguments over which media metric matters most continues, but some insightful research on what drives purchase from display ads. Why It Matters: It’s good to know of these studies so that we can guide clients through conversations about what matters or should be tracked and why. New Social Analytics Framework Infographic — http://socialmediatoday.com/mlewis1/492211/new-framework-social-media-analytics-infographic Highlights: Finally some freaking KPIs, formulas, and hard metrics for social, rather than just Likes!!!!! Why It Matters: So often, brands just want to know how many fans or …
Super Bowl Ad-a-Thon 2012: One company really gets it.
Jeff Cohn 02.08.12
brand strategy One of America’s favorite pastimes is the ubiquitous water cooler discussion on Super Bowl Monday. Around the office, breakfast table and coffee house, everyone likes to share their opinions on what spot was funny, interesting, well done, etc. No doubt, it’s a lot of fun. But as a marketer, it always gives me great pause to wonder if the investment is worth the return. Does anyone really remember or take action from these spots? Maybe that’s not the intent. Maybe it’s just about brand building, creating awareness for the brand, the product, the newest of …
Alone with COHN: Andrea Drabczyk
COHN 02.01.12
digital In an effort to highlight and showcase all of COHN’s wonderful employees, we post a monthly profile called Alone with COHN. One by one, we put our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Name: Andrea Drabczyk Title: Digital Project Coordinator Years at COHN: 3 years If you weren’t mastering the world of Digital, what would you be doing? What did you want to be when you grew up? That’s a good question… I’m pretty sure I dreamed of being everything from a veterinarian (that is, until I learned …
Attention! Normal People Now Have Smartphones
Michael Barber 01.25.12
digital If you’d happened to stumble upon someone using a smartphone a few years ago, chances are they would have fallen into one of the following categories: early-adopter, techie, marketer, finance/banking guy, developer, Apple fanboy. Back then, most of us were still enjoying our good ol’ RAZRs or Nokia 9800s with the infamous snake game, but that’s all changing. You need only call your Mom, Dad, or in my case my Grandma too, or look across the couch at your daughter or son, and ask them how that iPhone, Droid or Blackberry is treating them. For those …
ValuText in the News
CJ Powell 12.16.11
brand strategy For those that don’t already know, Cohn Marketing has had a busy fourth quarter. In November, we were selected to work with a number of new, well-known and respected clients. Our Dallas office has also been busy, landing another industry giant in Galleria Dallas. And one of our longest standing clients, DDR, earlier this month introduced a groundbreaking program called ValuText, which has been gaining a lot of traction in the retail and technology worlds. Cohn actually developed the ValuText program for DDR from the ground up, so it’s been fun to watch the program …
Responsive Mobile Website Design
Jesse Pixler 12.12.11
creative There have been a lot of articles and discussions in the design world about Responsive Mobile Website design. I thought I would answer a few of the most commonly asked questions about this new design platform, but if you have any additional questions, please feel free to ask them in our comments section! Is Responsive Mobile Website Design the Future? No. Responsive website design is the NOW. Smart phones are the standard, and tablet devices are flooding the market—more and more people are using them to browse websites. With marketers prompting users via QR codes, …
COHN and DDR Break New Ground to Build Brand, Retail and Shopper Relationships
COHN 12.04.11
digital DDR came to Cohn with a single question: How can the company bring value to its retailer customers and support smaller store sales in the process? Using our unique multidisciplinary approach of brand, strategy, digital marketing and PR, the Cohn integrated team went to work to find the right solution for our client and got moving fast. The result: ValuText ValuText, launched earlier this month, uses a state-of-the-art “virtual perimeter” to identify when opted-in shoppers are onsite—then deliver relevant, real-time deals via text message. The technology is compatible with 92% of mobile phones in the …
Cohn Marketing Introduces Santa to Facebook and Twitter in Time for the Holidays
COHN 12.06.10 digitalCohn Marketing announces Santa Claus’ move from worn-edge scrolls and elf messengers to the online world with the launch of BeMerrySanta (facebook.com/bemerrysanta). Developed and designed for The Noerr Programs, a provider of Santa photo experiences at shopping centers and military installations nationwide, BeMerrySanta is an integrated social media program that enables Santa to directly interact with his admirers, reward their good behavior, and encourage them to visit him at the nearest Noerr Program’s Santa photo set for a special treat. Be Merry Santa Facebook Page “Social media offers incredible opportunities for businesses to connect with …