COHN Marketing BrandStand
Posts Categorized ‘digital’
The Responsive Bandwagon: Are you on it?
Cindy Gamel 05.15.13
digital “Responsive” has become a bigger buzzword than CSS was 10 years ago or HTML5 was just a couple years ago. My mother can probably tell you about responsive web sites at this point. Now, I’m no hipster – just because something is extremely popular doesn’t mean I don’t like it or that it isn’t valid. Responsive design is extremely important and should be utilized often. My opinion is simply that it isn’t necessary for every single web project. Here’s why: Unless you are a designer, developer or marketing agency, your target audience doesn’t care if …
Nut Free Chocolaty Goodness has a New Home Online
Tina Edwards 12.17.12
digital When COHN was tasked with developing a new and fun-loving brand for Sun Cups, we could not have been more excited. We’re just big kids at heart, so we jumped at the chance to work on the delicious chocolate candy. Of course, that meant our team required many, many free samples to fully understand what made this confection tick. What we found was more than we could have ever imagined. Filled with sunflower butter, caramel, or mint, Sun Cups tasted like a little piece of childhood. On top of that, Sun Cups is 100% gluten and nut free, …
Rethinking a Dallas Icon’s Digital Presence
Tina Edwards 12.12.12
creative It is not very often that you get the chance to reinvigorate one of America’s most well known shopping center’s website. Our team is jazzed to announce the new digital presence for Galleria Dallas. This is one piece of many in a multi-stage effort to build upon Galleria Dallas’ new brand strategy, which COHN developed earlier this year. The center, which has over 1.7 million square feet of retail space, is well known to Dallas residents and the international community alike for its ice rink and 200+ stores and restaurants. It has played host to …
COHN Develops WISHBOARD, A Fan-Generated Social Gift Guide for The Holidays
Lisa Wieting 12.10.12
creative Kids have the Toys R Us holiday gift guide. Wishful thinkers have the Neiman Marcus fantasy gift guide. Magazines across the country pull together gift ideas from celebrities, stylists and editors. COHN decided to take a different approach and create a social gift guide utilizing Pinterest and turning to Facebook fans to build a real-time, ever-changing, fan-generated compilation of gift ideas. WISHBOARD was created for Metropolis at Metrotown, a Vancouver-based shopping center owned and operated by Canadian developer Ivanhoe Cambridge. The concept: Facebook fans can create holiday wish boards on Pinterest and enter their finished …
COHN Creates a Winter Wonderland in Puerto Rico
Tina Edwards 12.07.12
creative As you may know, Puerto Rico doesn’t see a lot of snow around the holidays. In fact, 70 degrees is considered a “cold front.” So the idea of creating a winter wonderland to bring the holiday spirit to the island seemed far-fetched. But, the COHN team wouldn’t let a little thing like a sweltering tropical climate stand in the way of developing an interactive, winter-themed promotion for our client’s (DDR) Puerto Rico-based shopping centers, Centros Isla. Playing off the Isla brand, we created Nieve Isla, a virtual snowball fight that allows online participants in the …
5 Digital Stories We Read Last Week
Michael Barber 10.08.12
digital Each week our digital team combs the interwebs for great stories that our team and clients can benefit from. Here are the five from last week. Fidelity Investments’ Marketing Leads with Digital Fidelity’s CMO discusses the shift of leading with digital in their marketing campaigns, as well as the importance of maintaing marketing pressure in a down economy. I found the hidden gems on the value of content marketing and thought leadership even better. http://www.emarketer.com/Article.aspx?R=1009380&ecid=a6506033675d47f881651943c21c5ed4 The Incredible Shrinking Organic Search Engine Results Page (SERP) Quick and dirty slideshow explaining the shrinking numbers on organic search …
Praise the Digital Gods, Google Has Finally Created Tag Manager
Michael Barber 10.02.12
digital When Google unwrapped their latest tool dubbed Tag Manager on Monday, I think all digital marketers looked up and thought “Thanks, Google.” Our Digital Project Manager, Tina Edwards, might have even said that she “plotzed” when she heard the news. I’m not quite sure what that means, but obviously she is very excited and here is why. For years, us digital marketers have had to deal with tag, upon tag, upon tag for running and tracking various different media campaigns, especially when we didn’t have the luxury of ad management platforms to leverage. That all …
Google Algorithm Change Affects Exact-Match Domains
Michael Barber 09.30.12
digital On Friday, Google’s head of web spam and well-known search evangelist, Matt Cutts, tweeted that there would be an update to Google’s algorithm that affected exact-match domains or what are referred to as EMDs. Here is the tweet: EMDs are domains that match a keyword phrase. For example, some of our clients domains such as www.nationalharbor.com, and www.charterschoolcapital.org are keyword phrase or exact match domains. The domain name and related phrases are keywords they want to rank for. Although Matt didn’t elaborate on what the exact change was or when it would be implemented, it appears the change was …
What Facebook’s Q2 2012 Earnings Results Mean for Marketers
Michael Barber 07.27.12
digital Yesterday Facebook announced their first quarterly earnings. While the financial results weren’t totally stellar, the data and commentary shared from Zuckerburg’s crew offered some intriguing implications for marketers. Here are a few to consider: Facebook is still growing (in the rest of the World). The road to a billion active users continues to march forward with quarterly user growth up by almost 6% and year over year growth up 30%. It’s important to note that most of that growth isn’t happening here at home, but rather abroad. US growth was up a measly 1.6% for the quarter, …
COHN Digital Five: 5/4/2012
COHN 05.04.12 digitalClickthrough Rates May Matter Even Less than We Thought — http://adage.com/article/digital/click-rates-matter-thought/234330/ Highlights: The arguments over which media metric matters most continues, but some insightful research on what drives purchase from display ads. Why It Matters: It’s good to know of these studies so that we can guide clients through conversations about what matters or should be tracked and why. New Social Analytics Framework Infographic — http://socialmediatoday.com/mlewis1/492211/new-framework-social-media-analytics-infographic Highlights: Finally some freaking KPIs, formulas, and hard metrics for social, rather than just Likes!!!!! Why It Matters: So often, brands just want to know how many fans or …