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Posts Categorized ‘creative’
Don’t overdo it with your in-mall marketing
Kari Coughlon 03.12.12
brand strategy Regularly working on marketing campaigns for malls can be a tricky task. How much visual noise in a mall is too much? Does non-traditional media work better than the traditional poster holders? How can you create something that promotes the mall, but stands out from all of the stores’ signs…and yet not upset the stores, who are also your customers? Having been fortunate to travel to different parts of the world, I now always try to stop in a mall or four to see who is doing what and what’s new and different. The big …
Print, for the senses
Teri Springer 02.13.12
creative I caught him at his desk doing it more than once— our interactive art director sniffing the latest paper samples. I thought to myself, “Yes! Print lives!” Later, our PR guru exclaimed how excited he was to actually go to the local Tattered Cover bookstore to peruse through magazines versus doing his research online. A few days earlier account manager Julie told me that she still loves the personal touch of sending printed cards verses an e-card or an email. That got me thinkin’… It’s true: We have the world at our fingertips now, but …
Super Bowl Ad-a-Thon 2012: One company really gets it.
Jeff Cohn 02.08.12
brand strategy One of America’s favorite pastimes is the ubiquitous water cooler discussion on Super Bowl Monday. Around the office, breakfast table and coffee house, everyone likes to share their opinions on what spot was funny, interesting, well done, etc. No doubt, it’s a lot of fun. But as a marketer, it always gives me great pause to wonder if the investment is worth the return. Does anyone really remember or take action from these spots? Maybe that’s not the intent. Maybe it’s just about brand building, creating awareness for the brand, the product, the newest of …
Responsive Mobile Website Design
Jesse Pixler 12.12.11
creative There have been a lot of articles and discussions in the design world about Responsive Mobile Website design. I thought I would answer a few of the most commonly asked questions about this new design platform, but if you have any additional questions, please feel free to ask them in our comments section! Is Responsive Mobile Website Design the Future? No. Responsive website design is the NOW. Smart phones are the standard, and tablet devices are flooding the market—more and more people are using them to browse websites. With marketers prompting users via QR codes, …
Alone with COHN: Jesse Pixler
Jesse Pixler 10.31.11
creative In an effort to highlight and showcase all of COHN’s wonderful employees, BrandStand will be launching a new profile called Alone with COHN. One by one, we’ll be putting our employees on the hot seat to answer a set of fun and playful questions. We hope you enjoy it! Years at COHN: 1.5 years Who are you inviting to your fake dinner with three celebrities (dead or alive, of course)? Vince Vaughn – The guy is absolutely hilarious, and I would love to see him with a few beers in him. Charlie Sheen – Total …
Cool campaign: Rom chocolate bars
CJ Powell 06.22.11 creativeWe’re seeing a lot of really neat marketing campaigns these days geared at ramping up sales in the short term. The power of social media allows contests, promotions and strange and interesting campaigns to go viral very quickly, and that sort of immediacy can produce some fascinating short-term results. One such example is the recent Kandia Dulce Rom campaign, which I learned about on ClickZ.com. Those of you who are case study junkies probably already know about this intriguing campaign, but I wanted to share it on BrandStand because it was very risky and very successful …