The Seff Group

CLIENT CHALLENGES:
As a medium-sized public accounting, tax and business financial consulting company that competes with larger public accounting firms in Denver, the Seff Group CPAs needed to transform its brand online with stronger messaging to drive new business and new clients to the growing firm.

COHN SOLUTION:
Building on the idea that Seff Group CPAs is a Denver-based firm with Denver roots in its leadership, coupled with the Seff’s love of contemporary art and architecture, Cohn developed a website and brand identity that celebrates the best of Denver and positions Seff Group CPAs as modern thinkers, always staying one step ahead of the market and the competition.

REAL RESULTS:
The site was widely accepted and supported by the firm’s partners from the very beginning. It received generous and positive feedback from many of the firm’s client base and universal appeal from prospective customers. Most importantly, the site is the beginning of an entire new brand strategy for the firm that will roll out into collaterals and other marketing materials.