Quince Isla

CLIENT CHALLENGE:
Given the impact of young women in gift card purchasing in Puerto Rico, find a way to target the niche quinceñera audience (girls 8–15) that supports the Centros Isla brand.

COHN SOLUTION:
Quince Isla, a niche initiative that strives for Centros Isla “ownership” of the Quinceñero audience among all entities in Puerto Rico. Includes microsite, specialty leasing and creative elements.

RESULTS:
Nearly 1,300 young women now participate in the Quince Isla Facebook site; the Quince Expo has become a reliable annual driver of new business activity and a contributor to increased gift card sales.