Mont Blanc – Brand Development

CLIENT CHALLENGE:
In 2008, COHN developed a brand strategy to help position Mont Blanc Gourmet as the leading innovator in the specialty beverage industry—in 2011, we refreshed the brand.

COHN SOLUTION:
The refreshed brand—which includes both design and copy voice—launched in early 2011 in conjunction with a PR-driven “Invitation to Innovation” event at the industry’s largest trade show, the Specialty Coffee Association of America (SCAA). At this event, Mont Blanc Gourmet enjoyed  the largest attendance of any event hosted previously.

RESULTS:
The new Mont Blanc Gourmet brand expression generated increased awareness for the company across their target industries. And, the innovation message lives on by penetrating virtually everything the company does, from how it approaches new business to what is posted on its blog. Mont Blanc is committed to the strategy that what customers really want (and need) is a creative partner that can help them move the needle with new ideas and products.