Amazing Journeys

CLIENT CHALLENGE:
Business users needing to update content constantly and working on a website platform that was not friendly or consistent. Content was organized poorly and hard to find.  New users were not booking and site wasn’t being found on search engines.

COHN SOLUTION:
Revised site architecture and organized content in a user-friendly manner. Developed a quality controlled Content Management System (CMS), ensuring that each field was styled appropriately through the back end and user only needed to type in text or upload image. Ensure copy entered was displayed and correctly and auto populated where necessary, eliminating need for duplicate entry. Highlight testimonials, integrate blog with site, and implement an effective search engine optimization strategy.

RESULTS:
Increased website traffic, new visits, time on site and average pages per visit. User is editing daily and website remains branded, user-friendly and consistent.