Seattle Fish Company

CLIENT STRATEGY:
Seattle Fish Co. is a 90-year-old wholesaler of fish and seafood, the largest in the mountain west. With new generational leadership, the company focused its marketing attention on building its brand in Colorado.

COHN SOLUTION:
The team took Seattle Fish Co. through the entire brand development process, including brand expression. This led to the execution of new brand elements, including Brand Story, Franchise, Positioning and visual expression, along with implementation of additional marketing efforts.

RESULTS:
The company has seen steady sales growth during the tough economic period and is being recognized as an industry resource for media nationwide, demonstrated by significant media placements as well as for chefs and other customers who now call Seattle Fish Co. for menu planning help and product knowledge. Worldwide winner of 2010 ReBrand Global 100 award.